2022 Winners & Shortlists

THE ELECTIONS EDITION

Grand Prix

Case Film

Presentation Image

BrandAN NAHAR
Product/ServiceAN NAHAR NEWSPAPER
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryLocal Brand
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
PR IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES
Post Production MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
Additional Company IMPACT BBDO Beirut, LEBANON

Cultural / Context information for the jury

As Lebanon was going through a historically critical financial crisis, with necessities getting scarcer every day, an absurd shortage of the ink and paper needed to print ballots threatened a decisive election. An-Nahar, the leading newspaper driven to defend the country’s fragile democracy, decided not to print on February 2nd. People walked up to the newsstands to find empty racks, carrying nothing but a single message: The ink and paper intended for today’s issue was donated to the printing of voting ballots for the 2022 election. The empty newsstands filled the country, symbolizing the fight to safeguard democracy.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Lebanon has long prided itself on being one of the few democracies in the Arab world. However, it is home to a fragile and manipulable one that has needed protection over the years. As the country anticipated the 2022 election, we saw the cornerstone of our democracy being threatened right before our eyes. An-Nahar had always outspokenly stood up for the rights of the Lebanese people and paid the ultimate sacrifice for the sanctity of free speech. It would not, at any cost, quietly condone the sabotaging of rightful elections. How could we save democracy when all we own is the power of ink and paper? This time, we saw an opportunity for our supplies themselves, rather than our words, to brighten our democracy’s grim prospects. We would go paperless so the people can remain voiceful. On February 2nd, we were not saving ink and paper, we were saving democracy.

Credits

Name Company Role
Dani Richa Impact BBDO CEO and Chairman
Azeem Afzal Impact BBDO CEO
Ali Rez Impact BBDO Regional Executive Creative Director
Emile Tabanji Impact BBDO Beirut Managing Director
Marie Claire Maalouf Impact BBDO Executive Creative Director
Yasmina Boustani Impact BBDO Creative Director
Joe Abou Khaled Impact BBDO Beirut Executive Creative Director
Jarrad Pitts Impact BBDO Senior Copywriter
Jad El Rabahi Impact BBDO Business Unit Director
Maher Dahdouh Impact BBDO Senior Copywriter
Estelle Khayat Impact BBDO Strategy
Charly Hatem Impact BBDO Beirut Videographer
Sophia Waheed Impact BBDO Account Executive
Manasvi Gosalia Dejavu Executive Producer
Abdullah Salhiya Dejavu Editor
Diana Asal Dejavu Producer
Jithesh Narayanan Impact BBDO Designer