| Brand | KAYU BAKEHOUSE |
| Product/Service | KAYU CHOCOLATE |
| Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Packaging Design |
|
Idea Creation
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
|
Media Placement
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
|
PR
|
MARKETTIERS London, UNITED KINGDOM
|
|
Production
|
ZEALOUS Morocco, MOROCCO
|
Cultural / Context information for the jury
Not applicable - Global insight/problem.
Tell the jury about the copywriting.
It's maybe pertinent to tell you upfront that an Art Director wrote all the copy for this campaign. Although, perhaps you're muttering "ah yes, that makes sense" out loud to yourself. But,
he has won a risible (big word - thanks www.thesaurus.com) number of accolades and awards, but never one for wordsmithery. So he thought, maybe, just maybe, this time around?
Plus, the aforementioned dyslexically challenged AD spent quite possibly more time cutting once, twice and thrice than maybe any AD #WannaBeWordSmith has ever done before in
history. PS. Grammarly proofed this paragraph.
Credits
| Mounir Harfouche |
MullenLowe MENA FZ LLC |
Chief Executive Officer |
| Paul Banham |
MullenLowe MENA FZ LLC |
Executive Creative Director |
| Prerna Mehra |
MullenLowe MENA FZ LLC |
Creative Director Art & Head of Design |
| Adila Fataliyeva |
MullenLowe MENA FZ LLC |
Designer |
| Madruth Zaman |
MullenLowe MENA FZ LLC |
Designer |
| Jarret Hunter |
MullenLowe MENA FZ LLC |
Designer |
| Zahid Gill |
MullenLowe MENA FZ LLC |
Editor |
| Rahul Menon |
MullenLowe MENA FZ LLC |
Photographer |
| Neelay Sehejpal |
Freelancer |
Photographer |
| Mounir Mohamad |
MullenLowe MENA FZ LLC |
Production Manager |
| Raya Wakim |
MullenLowe MENA FZ LLC |
Account Director |
| Ruby Steggles |
MullenLowe MENA FZ LLC |
Account Manager |
| Ramzan Ali |
MullenLowe MENA FZ LLC |
Editor |
