THE THREE QUARTER PIZZA BOX
Brand | EMIRATES RED CRESCENT |
Product/Service | EMIRATES RED CRESCENT |
Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
Category | Packaging Design |
Idea Creation
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MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
The Three-Quarter Pizza Box is a collaboration between Red Crescent and Pizza2Go to help reduce the food wasted during Ramadan, a massive contributor during the Holy Month with over 25% of all food going to waste. Our objective was to raise awareness and get customers to actively reduce their own food waste.
Tell the jury about the typography.
The typographical approach of the pizza box design had one sole purpose - land our food waste message clearly and with gusto. We employed bold and uncompromising contemporary typography to best reflect the seriousness of our message. That alongside an elegant and playful device creating a ¾ symbol out of the words ‘Three Quarter’ ensured the pizza box design really delivered.
Credits
Paul Banham |
MullenLowe MENA FZ LLC |
Executive Creative Director |
James Egan |
MullenLowe MENA FZ LLC |
Art Director |
Vik Kanyo |
MullenLowe MENA FZ LLC |
Copywriter |
Prerna Mehra |
MullenLowe MENA FZ LLC |
Creative Director & Head of Design |
Adila Fataliyeva |
MullenLowe MENA FZ LLC |
Designer |
Bianca Geater |
MullenLowe MENA FZ LLC |
Designer |
Aaliya Bekova |
MullenLowe MENA FZ LLC |
Photographer |
Mounir Mohammed Mohammed |
MullenLowe MENA FZ LLC |
Head of Creative Services |
Martina Niranjani |
MullenLowe MENA FZ LLC |
Producer |