2022 Winners & Shortlists

Cultural / Context information for the jury

Lebanon, at times, is unbelievable. Such a resilient people. Such a corrupt government. The country is dealing with accumulating crises and the reality can be brutal. Executive Magazine does what it can. As an independent news source, it believes every Lebanese citizen has the right to exist in dignity and deserves to live in a state that protects their interests, dreams, goals, and ambitions. Since 1998, Executive’s reporting not only serves to expose the accumulated failures of the local authorities in power but also goes further in analyses by advocating for change. And the way Executive Magazine fights for the Lebanese is showing the facts. Contrasting unbelievable facts. This campaign highlights the magazine’s knack for simple and direct takes on complex subjects. Inflation. Government and Military Corruption. Public debt. Infrastructure. Urban calamities. Easier to understand. Easier to act on. Executive Magazine. News you can’t believe, from a source you can.

Tell the jury about the copywriting.

We are writers. Journalists. Bloggers. And the Executive's magazine philosophy is "“Independent thinking for a discerning mind". The communication campaign couldn't be different: smart, clever, witty. Headlines that represent how 'unbelievable' are our news, but at the same time, how real and reliable we are to find them (and share them). The writing is sharp, ironic, a punch of truth, but always synthesising the news in a fun way. How to report those unbelievable news, if is it's not with fun and fresh writing?