Brand | BARAKAT |
Product/Service | JUICES |
Entrant | HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Packaging Design |
Idea Creation
|
HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Production
|
HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Barakat is one of the oldest fresh juice brands in the UAE and while it is loved by millions, not everyone knows that Barakat is actually a proudly local brand that's all about fresh products with zero additives or preservatives.
The alarming obesity rates in the UAE and the common purchase behaviour that entails shoppers making decisions based on enticing packaging (while ignoring the ingredients label at the back, and the impact of their consumption on their health) led Barakat to shed light on the importance of reading labels and raising awareness over what people are consuming - while, of course, highlighting their main point of difference vs their competitors: a fresh and healthy product.
Tell the jury about the art direction.
We stripped everything out from the Barakat bottles - product claims, images, slogans - and left on it only what matters: the ingredients label.
As simple as it can be - just our products.
Just fruit, with zero additives or preservatives.
Credits
Fabio Silveira |
Havas Middle East |
General Manager |
Joao Medeiros |
Havas Middle East |
Executive Creative Director |
Serena Abi Aad |
Havas Middle East |
Creative Director |
Anshuman Bhattacharya |
Havas Middle East |
Associate Creative Director |
Jonathan Cruz |
Havas Middle East |
Jonathan Cruz |
Michele De Iuliis |
Havas Middle East |
Art Director |
David Sanchez |
Havas Middle East |
Copywriter |
Farah El Batawi |
Havas Middle East |
Social Media Executive |
Reef Hujaji |
Havas Middle East |
Social Media Executive |
Ahmad Raslan |
Havas Middle East |
Content Creator |
Omar Yasser |
Havas Middle East |
Designer |
Daisy Sawaya |
Havas Middle East |
Account Director |
Lara Fatho |
Havas Middle East |
Account Executive |
Srilakshmi Mukkavilli |
Barakat |
Head of Marketing |
Links
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