Brand | M.A.L.I - MAROC |
Product/Service | MALI |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Outdoor |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Virginity tests have been labelled a violation of human rights against women by the United Nations since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime occurred.
Tell the jury about the illustration.
The posters are beautifully illustrated, similarly to the book, in a children’s book style, but the illustrations challenges controversial issues that are far from being childish topics. Illustrations that represent the archaic terms that society has imposed on women. Red, white, black. Powerful contrast and minimalistic shapes, but carrying a powerful message, where the metaphoric meaning of the illustrations blends together with clean and impactful graphic design.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
Joe Lahham |
TBWA\RAAD |
Managing Director |
Romy Abdelnour |
TBWA\RAAD |
PR, Marketing & Communications |
Paula Zambrano |
TBWA\RAAD |
Art Direction |
Nada Al Alami |
TBWA\RAAD |
Design |
Mehwish Rafi |
TBWA\RAAD |
Planning Director |
Adnan Ahmed |
TBWA\RAAD |
Copywriter |
Zain Mir |
TBWA\RAAD |
Developer |
Jose-Paolo Rayco |
TBWA\RAAD |
Content Creation |
Preetam Kotian |
TBWA\RAAD |
Motion Design |
Ezzat Habra |
TBWA\RAAD |
Traffic |
Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
Links
Website URL