2022 Winners & Shortlists

Cultural / Context information for the jury

EcoClean, a new and improved laundry detergent brand is about to launch, and coming from the well known and respected Jordanian manufacturer GIG: Giant industrial Group, we needed to show that it is powerful on almost every stain. At first, we wanted to reach the high influential people in the Jordanian market, then we will launch the product to the mass. we identified 40-50 influencers to DM them.

Tell the jury about the art direction.

Staincyclopedia: The first ever encyclopedia that is made by combining paper with fabric pages smudged with the most common and hardest stains out there. Yes, real life stains. Resulting in a handmade, interactive, informative and pun-filled book. Here’s what you’ll find inside the Staincyclopedia: More than 30 of the most common and hardest fabric stains all in one book. Each stain comes with a name, a story, and a step-by-step removal guide, followed by a page made of of real stained fabric that people can cut and try washing it out by following the instructions provided.