Brand | NEW HOPE FOUNDATION BELGIUM |
Product/Service | TINE SARDINES |
Entrant | WUNDERMAN THOMPSON Casablanca, MOROCCO |
Category | Packaging Design |
Idea Creation
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WUNDERMAN THOMPSON Casablanca, MOROCCO
|
Media Placement
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WUNDERMAN THOMPSON Casablanca, MOROCCO
|
PR
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WUNDERMAN THOMPSON Casablanca, MOROCCO
|
Production
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WUNDERMAN THOMPSON Casablanca, MOROCCO
|
Post Production
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WUNDERMAN THOMPSON Casablanca, MOROCCO
|
Cultural / Context information for the jury
Since 2014, more than 30,000 migrants have died trying to cross the Mediterranean Sea to reach Europe. These estimates are only from documented deaths, wrecks, and bodies found. There have been many more due to the pandemic. Making the Mediterranean “the biggest cemetery in the world”. Targeting migrants is almost impossible, due to their political status, geographical situation and general mood. So a new and surprising way to communicate with people who are incommunicado had to be created, giving migrants a choice to stay in their home countries rather than them having to take the risk of travelling abroad.
Tell the jury about the illustration.
Reflecting ‘old-school’ sardine tin design, the illustration focused on the stories within the cans. People were sometimes portrayed in the shape of the boats or of sardines. The old adage of ‘packed like sardines’ illustrated the journey, which would be experienced by all who traverse the Med. The style, again, reflected the countries of origin and destination – for the stories of previous migrants.
Credits
Chafic Haddad |
Wunderman Thompson |
Chief Creative Officer |
Hazem Kaddour |
Wunderman Thompson Casablanca |
Managing Director /Strategy |
Mohamed Oudaha |
Wunderman Thompson Casablanca |
Creative Director |
Nabil Sarih |
Wunderman Thompson Casablanca |
Art Director |
Said Bouchmar |
Toxicstudio |
Illustrator |
Samir Abouzakaria |
Wunderman Thompason Casablanca |
Art Director |
Franco Farzad |
Francopy |
English copywriter |
Munir Abbar |
MA-FILMS MOROCCO |
Director |
Hamza Chrouji |
Wunderman Thompson Casablanca |
Editor |
Ayoub Boukdir |
Wunderman Thompson Casablanca |
Arabic Copywriter |
Walid Bendra |
Wunderman Thompson Casablanca |
Photographer |
Achraf Falah |
Wunderman Thompson Casablanca |
Desktop Publisher |
Fathallah Chao |
Wunderman Thompson Casablanca |
Graphic Designer |
Bader Benfanich |
Benfanich Prod |
Graphic Designer |
Khalid Benfanich |
Benfanich Prod |
Editor |
Rajâa Jabbour |
New Hope Foundation Belgium |
President |
Rachid El Fassi |
New Hope Foundation Belgium |
Brand Director & Communication Director |
Houssam Fetoui |
Wunderman Thompson Casablanca |
Project Manager |
Sophia Tazi |
Wunderman Thompson Casablanca |
Account Manager |
Hind Seffar |
Wunderman Thompson Casablanca |
Account Director |
Dana Alkutoubi |
Wunderman Thompson Riyadh |
Strategy |
Youssef Elhazari |
Wunderman Thompson Casablanca |
Junior Planner |
Rayan Kaddour |
Wunderman Thompson |
Junior Graphic Designer |