2022 Winners & Shortlists

TASTE OF EUROPE

Short List
BrandNEW HOPE FOUNDATION BELGIUM
Product/ServiceTINE SARDINES
EntrantWUNDERMAN THOMPSON Casablanca, MOROCCO
CategoryPackaging Design
Idea Creation WUNDERMAN THOMPSON Casablanca, MOROCCO
Media Placement WUNDERMAN THOMPSON Casablanca, MOROCCO
PR WUNDERMAN THOMPSON Casablanca, MOROCCO
Production WUNDERMAN THOMPSON Casablanca, MOROCCO
Post Production WUNDERMAN THOMPSON Casablanca, MOROCCO

Cultural / Context information for the jury

Since 2014, more than 30,000 migrants have died trying to cross the Mediterranean Sea to reach Europe. These estimates are only from documented deaths, wrecks, and bodies found. There have been many more due to the pandemic. Making the Mediterranean “the biggest cemetery in the world”. Targeting migrants is almost impossible, due to their political status, geographical situation and general mood. So a new and surprising way to communicate with people who are incommunicado had to be created, giving migrants a choice to stay in their home countries rather than them having to take the risk of travelling abroad.

Tell the jury about the illustration.

Reflecting ‘old-school’ sardine tin design, the illustration focused on the stories within the cans. People were sometimes portrayed in the shape of the boats or of sardines. The old adage of ‘packed like sardines’ illustrated the journey, which would be experienced by all who traverse the Med. The style, again, reflected the countries of origin and destination – for the stories of previous migrants.

Credits

Name Company Role
Chafic Haddad Wunderman Thompson Chief Creative Officer
Hazem Kaddour Wunderman Thompson Casablanca Managing Director /Strategy
Mohamed Oudaha Wunderman Thompson Casablanca Creative Director
Nabil Sarih Wunderman Thompson Casablanca Art Director
Said Bouchmar Toxicstudio Illustrator
Samir Abouzakaria Wunderman Thompason Casablanca Art Director
Franco Farzad Francopy English copywriter
Munir Abbar MA-FILMS MOROCCO Director
Hamza Chrouji Wunderman Thompson Casablanca Editor
Ayoub Boukdir Wunderman Thompson Casablanca Arabic Copywriter
Walid Bendra Wunderman Thompson Casablanca Photographer
Achraf Falah Wunderman Thompson Casablanca Desktop Publisher
Fathallah Chao Wunderman Thompson Casablanca Graphic Designer
Bader Benfanich Benfanich Prod Graphic Designer
Khalid Benfanich Benfanich Prod Editor
Rajâa Jabbour New Hope Foundation Belgium President
Rachid El Fassi New Hope Foundation Belgium Brand Director & Communication Director
Houssam Fetoui Wunderman Thompson Casablanca Project Manager
Sophia Tazi Wunderman Thompson Casablanca Account Manager
Hind Seffar Wunderman Thompson Casablanca Account Director
Dana Alkutoubi Wunderman Thompson Riyadh Strategy
Youssef Elhazari Wunderman Thompson Casablanca Junior Planner
Rayan Kaddour Wunderman Thompson Junior Graphic Designer