2022 Winners & Shortlists

CYCLIST

BrandBOSE
Product/ServiceBOSE SPORT FRAME
EntrantWUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES
CategoryOutdoor
Idea Creation WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES

Tell the jury about the illustration.

Cyclists need long routes to put up a proper workout. And in a city like Dubai, that means wandering into the desert. We show our athlete riding his bike on a road that cuts through a rocky desert. Once you take another look at it, you notice that the road is a LP with its microgrooves, and the mountains take the shape of guitar arms. The birds are musical symbols.

Credits

Name Company Role
Marcelo Zylberberg Wunderman Thompson Dubai Copywriter
Tiago Bastos Wunderman Thompson CD & AD
Mona Hassanie Wunderman Thompson Head Of Strategy
Irmak Aktas Wunderman Thompson Dubai Business Director