Brand | BOSE |
Product/Service | BOSE SPORT FRAME |
Entrant | WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES |
Category | Outdoor |
Idea Creation
|
WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES
|
Tell the jury about the illustration.
Cyclists need long routes to put up a proper workout. And in a city like Dubai, that means wandering into the desert. We show our athlete riding his bike on a road that cuts through a rocky desert. Once you take another look at it, you notice that the road is a LP with its microgrooves, and the mountains take the shape of guitar arms. The birds are musical symbols.
Credits
Marcelo Zylberberg |
Wunderman Thompson Dubai |
Copywriter |
Tiago Bastos |
Wunderman Thompson |
CD & AD |
Mona Hassanie |
Wunderman Thompson |
Head Of Strategy |
Irmak Aktas |
Wunderman Thompson Dubai |
Business Director |