Brand | JEEP MIDDLE EAST |
Product/Service | WRANGLER RUBICON 392 |
Entrant | SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES |
Category | Outdoor |
Idea Creation
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SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
N/A
Translation. Provide a full English translation of any text.
N/A
Tell the jury about the art direction.
Our region is full of wild and rugged landscapes. For the ‘Rewild Yourself’ poster campaign we wanted to capture the wildness of these places and show them in a way most people have never seen. From above.
The series of wild earth posters were created using satellite imagery and each one was accompanied by coordinates for those that wanted to venture out to the exact locations. To create the images we scouted locations across the different countries in our region and worked with satellite companies to procure the images.
There is something evocative and beautiful when you see deserts, wadis, mountains and flatlands from above, so we let the beauty of the images do the heavy lifting - the topography, the vivid colours, the shapes through the different terrains inviting you to rewild yourself in these places with the new Wrangler Rubicon 392.
Credits
Nadine Ghossoub |
Science & Sunshine |
Chief Executive Officer |
Ash Chagla |
Science & Sunshine |
Creative Director / Copywriter |
Wael Baytamouni |
Science & Sunshine |
Associate Creative Director / Art Director |
Ram Prasad |
Science & Sunshine |
Art Director |
Steven Khoury |
Science & Sunshine |
Senior Account Manager |
Myriam Ghazal |
Science & Sunshine |
Senior Account Manager |
Moussa El Fakih |
Science & Sunshine |
Account Executive |
Benjamin Grant |
Overview |
Imagery by Overview / Source Imagery by Maxar |
Jan Erik Waider |
n/a |
Photography Retoucher |
Melhem Najm |
Stellantis Middle East |
Head of Marketing and Digital Middle-East & Africa |
Cristina Guida La Licata |
Stellantis Middle East |
Head of Marketing Communications - Jeep |
Lyda Camargo |
Stellantis Middle East |
Brand Marketing & Product Manager - Jeep |
Lara Ayoub Agha |
Stellantis Middle East |
Head of Social Media and Content Production |