MUSHROOM N' SWISS COLLECTION
Brand | HARDEE'S |
Product/Service | MUSHROOM N' SWISS |
Entrant | ‿ AND US Dubai, UNITED ARAB EMIRATES |
Category | Brand & Communications Design |
Idea Creation
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‿ AND US Dubai, UNITED ARAB EMIRATES
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PR
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Production
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Post Production
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
please watch the case film
To introduce Hardee’s iconic Mushroom & Swiss sauce to GEN-Z, we needed a new way to be noticed beyond a regular LTO campaign and promotion. As a challenger brand we just didn’t have the media firepower of our competitors.
We turned the sauce into the world’s newest, coolest, hippest fashion brand — called MUSHROOM & SWISS.
Translation. Provide a full English translation of any text.
please watch the case film
Tell the jury about the art direction.
please watch the case film
We hired a young streetwear fashion designer to design a full collection, using the two ingredients as the central inspiration within each piece. We then hired a Vogue director (Augusta Quaynor) to shoot our campaign. We launched the collection during Dubai Fashion Week, and it sold out in minutes — immediately becoming collectors’ items - setting Ebay
Credits
Fadi Yaish |
‿ and us |
Creative Direction |
Miguel Marti |
‿ and us |
Idea and Design |
Giovani Iregui |
‿ and us |
Design and development |
Sohil Gomaa |
‿ and us |
Motion Designer |
Steve De Lange |
‿ and us |
Copywriter |
Links
Social Media URL
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Video URL