LA Developers is a west-coast Indy software development company specialising in tech strategy, solutions and execution.
Software companies’ products are dry, complex and hyper-technical. While computer programming is as much a science as it is an art, it is rarely seen as cool or cutting edge. LA Developers wanted to develop a consumer-facing brand that glorified the technical aspects of what they do while still being relatable to non-technical consumers.
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Tell the jury about the typography.
A brand identity that reflects the hidden craft, elegance and beauty of the computer coding language in an accessible way. Reimagining code as 21st century hieroglyphics, we created a communication system that echoed elements of computer code.
Much like the computer code that inspired it, these elements are interchangeable and forever in flux, representing the forever evolving nature of the industry embedded in relatable and quirky brand expressions.
