Brand | MTV |
Product/Service | MTV VACCINATION CAMPAIGN |
Entrant | TBWA\RAAD Beirut, LEBANON |
Category | Brand-led Education & Awareness |
Idea Creation
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TBWA\RAAD Beirut, LEBANON
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Production
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WONDERFUL PRODUCTIONS Beirut, LEBANON
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Write a short summary of what happens in the film
Of the five million Lebanese people in the country, all of them consider themselves to be experts at something. Cooking, singing, running, photographing, writing, diving, climbing, nail-polishing, cleaning, piloting. Thousands of experts in hundreds of different subjects.
When everyone was offering their own input on how to best protect yourself from Covid, instead of telling people to stop giving out medical advice or refuting their suggestions, MTV encouraged people to be the experts they were, in all fields.
Instead of calling “bullsh@t” on every conversation – a strategy that sometimes backfires and puts people off – MTV agreed that all of them were experts. Yes.
You and me, we can all be experts. But leave medicine and medical advice to the real doctors.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Georges Kyrillos |
TBWA\RAAD |
Creative Director |
Jad Chidiac |
TBWA\RAAD |
Senior Art Director |
Nour Christidi |
TBWA\RAAD |
Copywriter |
Pia Haddad |
TBWA\RAAD |
Copywriter |
Ricardo Gasparian |
TBWA\RAAD |
Strategy |
Emad Doughan |
TBWA\RAAD |
Head of Digital |
Mira El Fil |
TBWA\RAAD |
Junior Designer |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Nelly Chahwan |
TBWA\RAAD |
Producer |
Ezzat Habra |
TBWA\RAAD |
Traffic |
Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
André Chammas |
- |
Film Director |
Habib Ghobril |
MTV Lebanon |
Client |
Jean Nakhoul |
MTV Lebanon |
Executive Producer |
Links
Website URL
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Video URL