2022 Winners & Shortlists

EVERYDAY BRUFEN AR

BrandABBOTT EGYPT
Product/ServiceBRUFEN
EntrantMEDIA REPUBLIC ADVERTISING SERVICES Cairo, EGYPT
CategoryOTC Oral Medicines
Idea Creation MEDIA REPUBLIC ADVERTISING SERVICES Cairo, EGYPT
Production YELLOW DUCK PRODUCTIONS Cairo, EGYPT

Write a short summary of what happens in the film

Brand: Brufen (OTC Painkiller) In an epic voice-over, Brufen addresses who suffer from migraines, backpain and menstrual pain. And who tried out different home-made remedies to ease their suffering like cinnamon, green tea, head-wrap, and hot pads. But these remedies were depicted as inefficient in tackling the pain as well as Brufen Rapid that relieves the pain quickly at its source.

Provide the full film script in English.

From Brufen to all those who tied their heads to relieve the pain. To the over thinkers, And the peppermint ointment users. To those who get headaches behind their eyes. And those who wake up from migraine attacks. To the back-pain sufferers, And the chiropractor visitors. To those who bent down and couldn’t get up. And those who yell “Oh my back” every day. To those who suffer every month, And get emotional from the pain. To the anise, peppermint and cinnamon drinker, And all those heated pad huggers. We understand your pain, Brufen Rapid relieves pain quickly at its source, 2 times faster. With long-lasting effects. For everyday pain, there’s Brufen.

Credits

Name Company Role
Mark Magdi Media Republic Advertising Services Creative Director
Ayman Selaha Media Republic Advertising Services Senior Copywriter
Mahmoud Tarabily Media Republic Advertising Services Art Director
Ahmed Moftah Media Republic Advertising Services Director
Yousef Zeid Yellow Duck Productions Producer
Ahmed Thabet Yellow Duck Productions Director Of Photography
Amira Khaled Media Republic Advertising Services Account Director
Rana Moustafa Media Republic Advertising Services Account Manager
Waseem El Tanahi Media Republic Advertising Services Chief Executive Officer
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