Brand | DUBAI SCIENCE PARK |
Product/Service | PARALYSIS AWARENESS |
Entrant | TECOM GROUP - DUBAI SCIENCE PARK, UNITED ARAB EMIRATES |
Category | Brand-led Education & Awareness |
Idea Creation
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FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Idea Creation 2
|
McCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
Media Placement
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FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Media Placement 2
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McCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
PR
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TECOM GROUP - DUBAI SCIENCE PARK, UNITED ARAB EMIRATES
|
PR 2
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FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
PR 3
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McCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
Production
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FEEL PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Post Production
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FEEL PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Post Production 2
|
MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Influencers, in the UAE across age groups and nationalities, attend a film screening in cinemas.
But their entertainment experience needs to wait, as they are constricted in their cinema seats and watch a shot of a ceiling lights.
For over 5 minutes, nothing changes visually.
The clock ticks unsettlingly, the tubelights’ drone buzzes, and sounds of the environment fill the seconds - until a child walks in, revealing this was how it felt to be paralyzed every day of the year, and there was hope in preventing and managing paralysis with Dubai Science Park.
With a haunting call-to-action from a young girl (cast from 1013 profiles) who typifies the constrictive nature of the film's premise, and unnerving sound design that helps intensify the situation, the 365-second film gives an insight into the horror of paralysis - by offering a glimpse through the eyes of someone who is paralyzed, 365-days-a-year.
Tell the jury anything relevant about the direction. Do not name the director.
“STUCK”, a 365-second film directed to be chilling, constrictive and unsettling, shares what being paralyzed feels like.
Visually, we didn't find the right hospital, so created a constrictive environment in a studio.
Lighting was bleak, demonstrating the reality the person on the bed was going through, adding to the eeriness.
For casting, a child would create the disruptive, emotional impact. We couldn’t fly child actors from abroad due to COVID-19 restrictions. So, we cast regionally, scouting 1013 child profiles across 5 leading casting agencies, and in an 8-year-old girl, we found the perfect fit for the film, with appeal we needed.
Getting a child to understand the gravity of paralysis and perform was a challenge.
The sound was designed to create a feeling of restlessness - the ticking of the clock, the drone-like buzz of the tubelights, the ambient sounds in a hospital, life support machine and the gentle breathing.
Credits
Marwan Abdulaziz Janahi |
Dubai Science Park |
Managing Director |
Reem Shabaan |
Tecom Business Districts |
Executive Director |
Saad Yusuf |
Tecom Business Districts |
Director of Marketing and Events |
Amy Elaskary |
Dubai Science Park |
Marketing Manager |
Tahaab Rais |
FP7 McCann MENAT |
Concept & Idea |
Tahaab Rais |
FP7 McCann MENAT |
Film Director |
Tahaab Rais |
FP7 McCann MENAT |
Writer |
Saad Yusuf |
Tecom Business Districts |
Writer |
Aeyaz Hassan |
Dejavu Dubai |
Director Of Photography |
Sandip Shivtarker |
FEEL Productions |
Executive Producer |
Manasvi Gosalia |
Dejavu Dubai |
Executive Producer |
Angee Ibrahim |
FEEL Productions |
Producer |
Jayvee Banaag |
FEEL Productions |
Post Production Producer |
Zera Azmi |
N/A |
Hair and Make-up Artist |
Ebin . |
FEEL Productions |
Editor |
Swapnil Patole (ICG) |
Famous Studios Ltd. |
Chief Colourist |
Karen Kamel |
McCann Health Dubai |
General Manager |
Fouad Abdel Malak |
FP7 McCann Dubai |
Regional Executive Creative Director |
Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
Prajakta More |
McCann Health Dubai |
Associate Creative Director |
Prajakta More |
McCann Health Dubai |
Writer |
Aditi Shah |
McCann Health Dubai |
Art Director |
Richa Kavalekar |
McCann Health Dubai |
Principal Medical Writer |
Syed Shuja |
FP7 McCann Dubai |
Designer |
Inaan Budhiraja |
McCann Health Dubai |
Senior Business Development Executive |
Wilbur D’costa |
MangoJam Studio |
Executive Producer |
Joe Najm |
MangoJam Studio |
Sound Designer |
Ashraf Muhammedunny |
FP7 McCann Dubai |
Case Editor, Motion Artist, Videography |