Brand | SHAN FOODS |
Product/Service | SHAN FOODS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Brand-led Education & Awareness |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
|
PR
|
TEAM REACTIVATE Dubai, UNITED ARAB EMIRATES
|
Production
|
BBDO PAKISTAN Lahore, PAKISTAN
|
Production 2
|
STIMULUS PRODUCTIONS Karachi, PAKISTAN
|
Write a short summary of what happens in the film
Our film begins with the start of any doctor’s career: the white coat ceremony, a ritual in every medical school featuring the Hippocrates Oath. We took the oath a step forward, modifying the words repeated as the voice of the society.
While the doctor repeats the words, “I, as a doctor, will dedicate my life to serve humanity, my patients’ health will be my priority” we hear society’s version of the oath in the mother-in-law’s voice, “She, as a doctor daughter in law will dedicate her life to her kitchen. Her utmost priority will be what she cooks everyday”.
After this hard-hitting contrast, we eventually showcased the transformation of the mother-in-law in the same film.
Credits
Dani Richa |
Impact BBDO |
CEO and Chairman |
Azeem Afzal |
Impact BBDO |
CEO |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Marie Claire Maalouf |
Impact BBDO |
Executive Creative Director |
Osama Siddiq |
Impact BBDO |
Associate Creative Director |
Archna Singh |
Impact BBDO |
Writer |
Moiz Khan |
Impact BBDO |
Associate Creative Director |
Murtaza Talib |
Impact BBDO |
Resource & Operations Manager |
Atiya Zaidi |
BBDO Pakistan |
Managing Director |
Sophia Waheed |
Impact BBDO |
Account Executive |
Sami Qahar |
Stimulus Produuctions |
Executive Producer |
M. Zohaib Hussain |
Stimulus Produuctions |
Producer |
Raza Humayun |
BBDO Pakistan |
Creative Manager |
Muhammad Saad Hussain |
BBDO Pakistan |
Art Director |
Asfandyar Khan |
BBDO Pakistan |
Account Director |
Waqar Khurram Saleem |
BBDO Pakistan |
Account Manager |
Links
Video URL