THE SOCIAL DISTANCING PRAYER MAT
Demo Film
Presentation Image
Brand DETTOL
Product/Service DETTOL
Entrant IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Category Brand-led Education & Awareness
Idea Creation
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Placement
ADCOM LEO BURNETT Karachi, PAKISTAN
PR
PH SOLUTIONS PK Karachi, PAKISTAN
Production
BBDO PAKISTAN Lahore, PAKISTAN
Production 2
STP FILM Lahore, PAKISTAN
Write a short summary of what happens in the ambient execution or campaign.
To build social distancing amongst mosque-visitors during the pandemic, we widened the individual Islamic prayer mat from 70cm to 220cm with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance. The mat was launched during Eid, when millions pray together.
Credits
Dani Richa
Impact BBDO
CEO and Chairman
Azeem Afzal
Impact BBDO
CEO
Ali Rez
Impact BBDO
Executive Creative Director
Marie Claire Maalouf
Impact BBDO
Executive Creative Director
Sebastian Roland
Impact BBDO
Strategy Director
Murtaza Talib
Impact BBDO
Resource & Operations Manager
Hassaan Aftaab
Impact BBDO
Art Director
Bijoy Purayil
Impact BBDO
Art Director
Osama Siddiq
Impact BBDO
Associate Creative Director
Jithesh Narayanan
Impact BBDO
Designer
Shabir Shahan
Impact BBDO
Designer
Faryal Ali
Impact BBDO
Associate Creative Director
Sebastian Pavone
Impact BBDO Dubai
3D artist
Ali Rez
Impact BBDO
Writer
Sarah Tareen
STP Film
Director
S Izmerai Durrani
STP Film
Producer
Abubakar Khalil
STP Film
Editor
Abdur Rehman
STP Film
DOP Lighting Cameraman
Atiya Zaidi
BBDO Pakistan
Managing Director / Executive Creative Director
Haseeb Akram
BBDO Pakistan
Creative Director
Alize Munir
BBDO Pakistan
Head of Social
Raza Humayun
BBDO Pakistan
Creative Manager
Faseeh Abdullah
BBDO Pakistan
Community Manager
Saad Hussain
BBDO Pakistan
Associate Art Director