Brand | GYMKUMA |
Product/Service | GYMKUMA ACTIVEWEAR |
Entrant | WUNDERMAN THOMPSON Amman, JORDAN |
Category | Corporate Image & Communication |
Idea Creation
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WUNDERMAN THOMPSON Amman, JORDAN
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Write a short summary of what happens in the ambient execution or campaign.
Instead of using traditional outdoor for our launch. We identified urban locations that works as an exercise venue, then we branded the city with the most recognizable urban tool: informative street plaques that guide pedestrians with a custom-made exercise plan made for each location.
Credits
Chafic Haddad |
Wunderman Thompson |
Chief Creative Officer |
Basel Jumaa |
Wunderman Thompson / JWT Amman |
Executive Creative Director |
Raya Abu Jaber |
J. Walter Thompson Amman |
Sr. Art Director |
Yasmina Khorma |
J. Walter Thompson Amman |
Jr. Art Director |
Mohammad Al Nazer |
J. Walter Thompson Amman |
Sr. Art Director |
Dina Alshaikh |
J. Walter Thompson Amman |
Copywriter |
Jude Batayneh |
J. Walter Thompson Amman |
Copywriter |
Rula AlKhadra |
J.Walter Thompson Amman |
Managing Director |
Talal Qarrain |
J.Walter Thompson Amman |
CEO |
Sami AlFarah |
J. Walter Thompson Amman |
Associate Business Director |
Haneen Dababneh |
J. Walter Thompson Amman |
Sr. Account Executive |
Jude Nabulsi |
J. Walter Thompson Amman |
Sr. Account Executive |
Ismail Manasra |
J.Walter Thompson Amman |
Project Manager |