2022 Winners & Shortlists

Title Brand Product / Service Medium Entrant Company Location Award
B01 Brand-led Education & Awareness
THE WIDER WEB
ETISALAT / ETISALAT
Brand Experience & Activation IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DESPAIR NO MORE
TENA / TENA
Brand Experience & Activation IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
DESPAIR NO MORE
TENA / TENA
PR IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
THE WIDER WEB
ETISALAT / ETISALAT
Use of Technology IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
Industry Craft: Art Direction IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DESPAIR NO MORE
TENA / TENA
Branded Content & Entertainment: Film, TV and Online Film Content IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
Outdoor: Ambient IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE WIDER WEB
ETISALAT / ETISALAT
Direct IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE WIDER WEB
ETISALAT / ETISALAT
Digital Craft: User Experience (UX) IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B02 Non-profit / Foundation-led Education & Awareness
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
Integrated Campaign TBWA\RAAD Beirut LEBANON
Silver
B03 Fundraising & Advocacy
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
Direct GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Bronze
C01 Corporate Image & Communication
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR
Outdoor: Ambient WUNDERMAN THOMPSON Amman JORDAN
Short List
C02 Health Services & Facilities
NOT SLACKING
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
Print & Publishing: Standard SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List