| Brand | BMW |
| Product/Service | BMW |
| Entrant | SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Cinematography |
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Idea Creation
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SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Production
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BIG FOOT FILMS Dubai, UNITED ARAB EMIRATES
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Post Production
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STAUB AUDIO GMBH Düsseldorf, GERMANY
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Post Production 2
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STUDIOSET Bucharest, ROMANIA
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Write a short summary of what happens in the film
The eternal glow of Ramadan meets Sheer Driving Pleasure in the 60’ spot for BMW, which was inspired by a growing interest in astronomy in the Middle East, sparked by recent space advents. The ad titled, ‘Joy at First Sight’ distills the collective anticipation in 1.8 Billion Muslims around the world to get a glimpse of the young crescent moon, into one cinematic journey. That being said, sighting the first moon that marks the arrival of the Holy Month is no easy task. While the official Moon Sighting Committee in
Cultural / Context information for the jury
The Moon is a vital part of Ramadan, for only with the first sighting of a super-slim young crescent Moon—just hours after New Moon—over Mecca, the birthplace of Muhammad, can the month of Shaban cease and the month of Ramadan begin. Consequently, BMW’s Ramadan Campaign for 2021 is an ode to this mesmerizing occasion when religion and science interweave.
Credits
| Natalie Shardan |
Serviceplan Middle East |
Manager Partner |
| Rami Hmadeh |
Serviceplan Middle East |
Manager Partner |
| Azhar Siddiqui |
Serviceplan Middle East |
Manager Partner |
| Frances Valerie Bonifacio |
Serviceplan Middle East |
Head of Strategy |
| Jason Romeyko |
Serviceplan Group |
Worldwide Executive Creative Director |
| Akhilesh Bagri |
Serviceplan Middle East |
Chief Creative Officer |
| Ona Linda Johnson |
Serviceplan Middle East |
Account Director |
| Saed Shaka |
Serviceplan Middle East |
Account Manager |
| André Couto |
Serviceplan Middle East |
Creative Director |
| Kenneth Barnes |
Serviceplan Middle East |
Art Director |
| Akhilesh Bagri |
Serviceplan Middle East |
Copywriter |
| Jordan Knight |
Producer |
Producer |
| Aly Seifelnasr |
Producer |
Producer |
| Yanny Sanchez |
Producer |
Producer |
| Marianne Sargi |
Producer |
Agency Producer |
| Alan Masferrer |
Director |
Director |
| Lluís Murúa |
Big Foot Films |
Editor |
| Pau Castejon |
Big Foot Films |
Cinematographer |
| Preet Karla |
Big Foot Films |
Stylist |
| Staub Audio |
Staub Audio |
Music Composer |
| Staub Audio |
Staub Audio |
Sound Design |
| Calin Bogdacenco |
Studioset |
VFX Operator |
| Alex Munteanu |
Studioset |
VFX Operator |
Links
Video URL