2022 Winners & Shortlists

Write a short summary of what happens in the film

In the film, we see Moroccan content creators defining what is the cool for them by giving life to their digital creations. Moroccan Musicians, Digital artists, photographers, designers share their creations and vision.

Cultural / Context information for the jury

Young Moroccan begin to criticize Moroccan mega and macro influencers, as they don't really create something new but just show their look and lifestyle. They are more and more attracted to micro and nano content creators. Moroccan digital universe are full of these creative subcultures that doesn't emerge. Brands can help to amplify these youth creative movement but they prefer the security of mainstream influencers.

Tell the jury anything relevant about the cinematography.

Almost all the content creators on the video have only their creations on static posts on Instagram. Every sequence is giving life to the content creator universe by recreating designs in a cat walk, music, using VFX to animate the creations.