Brand | MINISTRY OF HEALTH EGYPT |
Product/Service | THE ADDICTION AND ABUSE FUND |
Entrant | MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo, EGYPT |
Category | Cinematography |
Idea Creation
|
MEDIAHUB Cairo, EGYPT
|
Media Placement
|
MEDIAHUB Cairo, EGYPT
|
PR
|
MEDIAHUB Cairo, EGYPT
|
Production
|
NEO PRODUCTIONS Cairo, EGYPT
|
Production 2
|
NEO PRODUCTIONS Cairo, EGYPT
|
Post Production
|
MONKEYS Cairo, EGYPT
|
Additional Company
|
MINISTRY OF SOCIAL SOLIDARITY/ADDICTION AND ABUSE FUND Giza, EGYPT
|
Write a short summary of what happens in the film
One Hell of a Ride is an Egyptian drug awareness film that depicts the sad and emotional journey of drug abuse. A young teenager is strapped on a rollercoaster, ecstatic and screaming in joy during the first half of the film - until at one moment he looks worn out, tired, regretful, broken and bruised. In the end, the rollercoaster metaphor hits the viewer with the reality of drug addiction.
Cultural / Context information for the jury
The film is universal in its core as drug addiction is a global problem. However, with Egypt drug addicts mainly being teenagers, we needed to find an activity (the rollercoaster ride) and the cast (young adolescents) to star in the film.
Tell the jury anything relevant about the cinematography.
The most important thing we needed to do is translate the concept of the amazing highs and horrendous lows of drugs. Our camera was fixed in one on the rollercoaster rollercoaster moving up and down - and this was done so that we show the effects of drug abuse in seemingly one shot to give it more relevance and power for the viewer watching. It was extremely difficult to give the film a one-shot effect - and the main reason it wasn't shot that way was because we needed to change the cast midway through the rollercoaster ride (due to sickness of the ride and to add make up to depict the downward spiral of drug abuse on the actor). We smoothly transitioned from joy to despair. The ad was shot in colour – transitioning to black and white, to give the uneasy feeling of drug use.
Credits
Ahmed Hussine |
Self Employed |
creative director |
Amr El Haddad |
Self Employed |
creative director |
Mohamed Ghazy |
Self Employed |
copywriter |
Amr Abdallah |
Self Employed |
Special Effects Make-up |
Rasha Abu-rish |
Neo Productions |
executive producer |
Hosny Ali |
The Garage |
sound design arrangment |
Nadeem Aref |
Self Employed |
focuspuller |
Bebo Ashraf |
Neo Productions |
production team |
Sherif Attia |
Neo Productions |
head of production |
Ahmed Baskota |
Self Employed |
grip |
Amr Berri |
Self Employed |
assistant director |
Mahmoud Eissa |
Neo Productions |
production manager |
Omar El Badry |
Media Hub |
agency team |
Taher El Khateeb |
Media Hub |
agency team |
Yasmine El Tazi |
Self Employed |
wardrobe stylist |
Youssef Fakharany |
Self Employed |
assistant director |
Mohamed Fathi (Eshta) |
Self Employed |
gaffer |
Ali Ghali |
Monkeys |
CGI team |
Mahmoud Ghali |
Monkeys |
CGI team |
Youssef Ghali |
Monkeys |
CGI team |
Mohab Hamdy |
Neo Productions |
production team |
Tarek Hamzawy |
Neo Productions |
production team |
Mohamed Hashem |
Neo Productions |
production team |
Ahmed Hosny |
Self Employed |
assistant director |
Ahmed Hussein |
Self Employed |
film director |
Salma Khattab |
Neo Productions |
line producer |
Weal Mahfouz |
Self Employed |
shooting board illustrator |
Badr Mazen |
Media Hub |
agency team |
Amr Rabee |
Barbershop |
editor |
Omar Seven |
Target Casting Agency |
casting agency |
Ahmed Tahoun |
Self Employed |
director pf photography |
Ahmed Yehia Ghali |
Monkeys |
CGI team |
Ali Yehia Ghali |
Self Employed |
color grading |
Ali Zakaria Ghali |
Self Employed |
Music composer |
Links
Video URL