Brand | MINISTRY OF HEALTH EGYPT |
Product/Service | THE ADDICTION AND ABUSE FUND |
Entrant | MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo, EGYPT |
Category | Direction |
Idea Creation
|
MEDIAHUB Cairo, EGYPT
|
Media Placement
|
MEDIAHUB Cairo, EGYPT
|
PR
|
MEDIAHUB Cairo, EGYPT
|
Production
|
NEO PRODUCTIONS Cairo, EGYPT
|
Production 2
|
NEO PRODUCTIONS Cairo, EGYPT
|
Post Production
|
MONKEYS Cairo, EGYPT
|
Additional Company
|
MINISTRY OF SOCIAL SOLIDARITY/ADDICTION AND ABUSE FUND Giza, EGYPT
|
Write a short summary of what happens in the film
One Hell of a Ride is an Egyptian drug awareness film that depicts the sad and emotional journey of drug abuse. A young teenager is strapped on a rollercoaster, ecstatic and screaming in joy during the first half of the film - until at one moment he looks worn out, tired, regretful, broken and bruised. In the end, the rollercoaster metaphor hits the viewer with the reality of drug addiction.
Cultural / Context information for the jury
The film is universal in its core as drug addiction is a global problem. However, with Egypt drug addicts mainly being teenagers, we needed to find an activity (the rollercoaster ride) and the cast (young adolescents) to star in the film.
Tell the jury anything relevant about the direction. Do not name the director.
It was vital show the young drug users that we understand their pain and that we understand the highs and lows of substance abuse. And more importantly, we needed to exert a ‘rollercoaster’ of emotions for the viewers in the film in less than a minute.
The sudden switch from the ecstasy of drugs to the downward spiral of drugs came in an instant, so that it hit the viewer right to the core. We did this by focusing on every element in the film: A meticulous cast and cast coaching, a relevant metaphor for drug abuse (theme park ride), the expressive sound design and even the vibrant colours switching to a depressing black and white midway through the film.
The first half of the copy seemed extremely fast, yet the second half seemed extremely chilling and slow – though they were both the same exact duration.
Credits
Ahmed Hussine |
Self Employed |
creative director |
Amr El Haddad |
Self Employed |
creative director |
Mohamed Ghazy |
Self Employed |
copywriter |
Amr Abdallah |
Self Employed |
Special Effects Make-up |
Rasha Abu-rish |
Neo Productions |
executive producer |
Hosny Ali |
The Garage |
sound design arrangement |
Nadeem Aref |
Self Employed |
focuspuller |
Bebo Ashraf |
Neo Productions |
production team |
Sherif Attia |
Neo Productions |
head of production |
Ahmed Baskota |
Self Employed |
grip |
Amr Berri |
Self Employed |
assistant director |
Mahmoud Eissa |
Neo Productions |
production manager |
Omar El Badry |
Media Hub |
agency team |
Taher El Khateeb |
Media Hub |
agency team |
Yasmine El Tazi |
Self Employed |
wardrobe stylist |
Youssef Fakharany |
Self Employed |
assistant director |
Mohamed Fathi (Eshta) |
Self Employed |
gaffer |
Ali Ghali |
Monkeys |
CGI team |
Mahmoud Ghali |
Monkeys |
CGI team |
Youssef Ghali |
Monkeys |
CGI team |
Mohab Hamdy |
Neo Productions |
production team |
Tarek Hamzawy |
Neo Productions |
production team |
Mohamed Hashem |
Neo Productions |
production team |
Ahmed Hosny |
Self Employed |
assistant director |
Ahmed Hussein |
Self Employed |
Film Director |
Salma Khattab |
Neo Productions |
line producer |
Weal Mahfouz |
Self Employed |
shooting board illustrator |
Badr Mazen |
Media Hub |
agency team |
Amr Rabee |
Barbershop |
editor |
Omar Seven |
Target Casting Agency |
casting agency |
Ahmed Tahoun |
Self Employed |
director of photography |
Ahmed Yehia Ghali |
Monkeys |
CGI team |
Ali Yehia Ghali |
Self Employed |
color grading |
Ali Zakaria Ghali |
Self Employed |
music composer |
Links
Social Media URL