2022 Winners & Shortlists

THIS IS OUR TIME

BrandEXPO 2020 DUBAI
Product/ServiceEXPO 2020 DUBAI THEME SONG
EntrantWHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES
CategoryVisual Effects
Idea Creation WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES
Production WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES
Post Production WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

This is Our Time is the Official Theme Song of Expo 2020 Dubai. The song and music video capture the spirit of an entire nation, its people, and offers hope for uniting the world. A compilation of scenes where people are walking from all over the world to Expo 2020 Dubai.

Cultural / Context information for the jury

The performers are 3 of the most known singers in the UAE and Middle East. Hussain Al Jassmi is one of the most famous UAE music composers/singers. Mayssa Karaa is a Lebanese American singer-songwriter; and Almas, also Emirati, is one of the most rising stars in the middle east.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The vision of the director called for subtle VFX treatment that add surrealism to the narrative, without overpowering it. Much experimentation on set and in post later, the continued communication between all involved paid off, resulting in visual effects that live alongside the real life wonders of Expo 2020 Dubai and invites visitors to live it themselves.

Credits

Name Company Role
Nasrallah Saad WHAT IF Creative Studio Executive Producer
Hugo Narciso WHAT IF Creative Studio Executive Producer
Elena Ozova WHAT IF Creative Studio Post Producer
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