2022 Winners & Shortlists

Write a short summary of what happens in the film

This is Our Time is the Official Theme Song of Expo 2020 Dubai. The song and music video capture the spirit of an entire nation, its people, and offers hope for uniting the world. A compilation of scenes where people are walking from all over the world to Expo 2020 Dubai.

Cultural / Context information for the jury

The performers are 3 of the most known singers in the UAE and Middle East. Hussain Al Jassmi is one of the most famous UAE music composers/singers. Mayssa Karaa is a Lebanese American singer-songwriter; and Almas, also Emirati, is one of the most rising stars in the middle east.

Tell the jury about the innovation and advancements used during production. You may wish to comment on the inventive use of new or existing technology to enhance the final execution.

Trough experimentation and hard work, looking for solutions for the shots and limited budget, we believe this project couldn't have been done without the amazing production team we had that truly believed in this project. From hiring most of the available crew in Dubai, having multiple units shooting simultaneously, multiple cameras, tracking vehicle, low loader, FPV drone, "standard" drone, 100+ extras, COVID-19 related issues where we had to change the treatment dramatically hours before the shoot, shooting at Expo, which was still a construction site at the time, shooting with Abdullah Lutfi, a special needs artist, shooting with big celebrities, this project had it all. It was such a pleasure and hard work to produce it and i can't say this enough, but with a great client that was part of the team since day one.