2022 Winners & Shortlists

ORANGE AFCON | WENSH

Bronze Lynx
BrandORANGE EGYPT FOR TELECOMMUNICATIONS
Product/ServiceAFCON- FOOTBALL PLAYERS
EntrantTAREK NOUR ADVERTISING Cairo, EGYPT
CategoryScript
Idea Creation TAREK NOUR ADVERTISING Cairo, EGYPT
Production KAY-OH PRODUCTIONS Giza, EGYPT

Write a short summary of what happens in the film

The film revolves around Wensh, the Egyptian National Team center back who is about to ride home on his motorcycle. The security guard in the parking lot decides to not let him out on his bike because he might injure himself. This is because Egypt is about to play in the African Cup of Nations which we haven’t won in 11 years, and the security guard is not going to let this cup slip.

Cultural / Context information for the jury

Egypt is the most successful and decorated team in the history of Africa - but we’ve been quite dire in the tournament for 11 years, and this led the fans to become quite disheartened and anxious about this years participation. In short, the entire nation was giving out vibes that this cup is non-negotiable, and we need to have a good showing. And Egyptians are quite big on humor, and quite intrusive in the players’ personal lives so we had to communicate that in our main idea, tagline and our films.

Provide the full film script in English.

The security guy: Captain wensh, captain The player: Yes The security guy: You can’t ride your bike home The player: Why The security guy: you’ll go home like this with your back hunched over So, you might strain your posterior muscles, Get a cold in your lower back God willing, nothing’s going to happen but we’ve got important matches coming up The player: Since you are that worried, then tell me how I can go home Another guy: we can drive you home, it’s the same drive The player: No thanks Another guy: Really, it’s no trouble Another guy: you’re on our way home, what’ve you got to lose? The player: Give me my helmet back The security guy: No, we’ve got an important tournament! The player: Give me the helmet! The security guy: Get the cup and you’ll get your hemlet The player: Give me my helmet! Vo Anything for the 8th Bring it home Orange The official sponsor of the African cup of nations

Credits

Name Company Role
Basel Eldeeb Tarek Nour Advertising CEO & Partner at Tarek Nour Holding Group
Ahmed Hamdallah Tarek Nour Advertising Creative Director
Mohamed Zoheir Tarek Nour Advertising Associate Creative Director
Islam Khaled Tarek Nour Advertising Senior Copywriter
Ahmed Abdelrahman Tarek Nour Advertising Senior Graphic Designer
Hazem Elsaadani Tarek Nour Advertising Managing Director
Donia Kassem Tarek Nour Advertising Account Director
Clara Alfred Tarek Nour Advertising Account Executive
Amr El Hadad Kay Oh Productions Director
Ingy El Mor Kay Oh Productions Stylist
Amr Rabee The Barber Shop Editor
Amr Mekky The Barber Shop Editor
Wael Mandour Kay Oh Productions 1st Assistant Director
Mostafa Yahia Kay Oh Productions 2nd Assistant Director
Mahmoud Ali The Barber Shop Coloring & Grading
Links
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