2022 Winners & Shortlists

Write a short summary of what happens in the film

We kickstart the film with a young couple at an appliances store asking for help, this is where our Hero star "Henedy" - the most loved theatrical comedian in Egypt - takes them into a surreal journey of our appliances and their USPs. starting with what the man wants and then moving on to the woman and her picky needs. The journey ends with the powerful statement "In a nutshell tornado" as if there is no need to look anywhere else we got all your appliance needs covered.

Cultural / Context information for the jury

so two things you need to grasp. 1- Tonado is the brand of appliances 2. ElAraby is the mother company for tornado “Bel Araby Tornado”, a phrase loosely translated from Egyptian slang to mean “In a nutshell Tornado”, but literally said, “From El Araby Tornado”. See the term “Bel Araby” literally means “In Arabic”. In slang, it’s used to insinuate getting to the point or cutting the chase. So claiming that “Bel Araby Tornado” meant that you needed to look no further, whatever you needed was in Tornado.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

This film is every set designer's dream ! it was all built and fully manufactured from the ground up. we had created the following sets: 1. Showroom 2. Airport dock 3. Money Heist safe 4. New York Gangsters 5. Football game 6. over sized washing machine drum 7. over sized food exhibition 8.over sized microwave 9. over sized rubber duck 10. over sized blender 11. a real size igloo