2022 Winners & Shortlists

BADYA: Free The City

BrandPALM HILLS
Product/ServiceBADYA
EntrantGOOD PEOPLE FILMS Cairo, EGYPT
CategoryCinematography
Idea Creation FP7 McCANN Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

Badya by Palm Hills is a compound of new beginnings, and that is what the film represents. The TVC revolves around a young woman, from the beginning of the day to the end, following her going from one activity to another and enjoying her time regardless of the action she is doing. Carefree, the woman indulges in food, dances the night away with friends, and experiences the cool water on a warm sunny day. The camera mainly tracks her from the back, indicating that no matter who you are, you will find the life you want in Badya. The film is light and takes audience to a world which one could only dream of, yet that is what Badya offers: a carefree life in a compound that could just about offer any and all activities.

Credits

Name Company Role
Ali Ali Good People Films Director
Sarah Touma Good People Films Producer
Emelia Chadziandreou Good People Films First Assistant Director
Khaled Zaki Good People Films Executive Producer
Veta Chatziioannou Good People Films Service Producer
Amr Rabie The Barber Shop Editor
Neda Zag Good People Films Editor
Bilal Hibri Lucid Colorist
Eight 4 Eight4 VFX
Mostafa Sherif FP7 McCann Cairo Creative Director
Abdallah Hussien FP7 McCann Cairo Senior Art Director
Amr El Kalaawy FP7 McCann Cairo Managing Director
Sondos Effat FP7 McCann Cairo General Manager
Salma El Refaei FP7 McCann Cairo Account Director
Dalia El Ashry FP7 McCann Cairo Senior Account Manager
Alia El Enbaby FP7 McCann Cairo Senior Account Executive
Dina El Desouky FP7 McCann Cairo Head of Strategy
Yosr Khalifa FP7 McCann Cairo Senior Strategy Director
Pierre Mouarkech Good People Cinematographer
Aboubakr Shawki Good People 2nd Unit Director