Brand | BANQUE DU CAIRE |
Product/Service | BANQUE DU CAIRE |
Entrant | KIJAMII Cairo, EGYPT |
Category | Script |
Idea Creation
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KIJAMII Cairo, EGYPT
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Production
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KIJAMII Cairo, EGYPT
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Post Production
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THE CELL POST PRODUCTION Cairo, EGYPT
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Post Production 2
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GEMINI STUDIO Cairo, EGYPT
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Post Production 3
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THE GARAGE SOUND STUDIO Giza, EGYPT
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Write a short summary of what happens in the film
The film starts on Mido the Egyptian ex-footballers. He starts to blame football fans for rooting for football more than other sports. An abstract transition takes us to the world of the non-football athletes, who are considered to be highly-ranked worldwide. Different cut scenes throughout their journey in their training courts as Mido starts to compare Egyptian football to other sports with a script that plays with words using common and similar sport terms between both worlds. The film takes us into vignettes from one champion to another while they are practicing their sports with a football element in each scene. Finishing back in Mido's world who admits that non-footballers have the upper hand, and ask the fans to root for them.
Cultural / Context information for the jury
Egyptian non-football sports suffers from neglect from the community despite being much more successful than Egyptian football.
Egyptians usually shorten English terms. So words like "Backstroke" in Egyptian is "Back", "Benchpress" is "Bench"....etc
"Three pointers" in Basketball and "Triple" in football in Arabic is the same word; "tholatheya".
Mido is an outspoken international ex-footballer well known in Egypt for his outspoken and sometimes shocking demeanor
Provide the full film script in English.
You idolize us..
Root for us more than you root for them
I get it… We’re completely different
What we call a dangerous play… Is the name of their game
And threefolds that we achieve once in a lifetime
They deliver piles of them each match
If 3-5-2 and 4-2-3-1 are formations that we merely follow
For them they’re obstacle numbers to easily overcome
We high-press... Low-press... But they benchpress...
While we bench the unfit
The “back” for us is a position, in their book it's a record
And if it makes a difference whose soil we play on...
For them the soil is where they take of...
And if we're happy with a decent ranking...
The first place is their daily routine...
So if we judge by our differences… It's all in their favor
Yet what we have in common, is always in your favor.
We both try hard to make you proud.
Root for them, just like you root for us.
Banque Du Caire - Sponsors of the Egyptian Champion
Credits
Hatem El Awa |
Kijamii |
Writer and Director |
Omar Shoeb |
Kijamii |
Head of Account Management and Creative Content |
Muhammed Daoud |
Kijamii |
Director Of Photography |
Sarah Ashraf |
Kijamii |
Senior Account Manager |
Aliaa Kamel |
Kijamii |
Account Manager |
Malak Ali |
Kijamii |
Senior Account Executive |
Soliman Asaad |
Kijamii |
Executive Producer |
Rana Zaki |
Kijamii |
Head of Production |
Ahmed Ezzat |
Kijamii |
Line Producer |
Khaled Khafagy |
Kijamii |
Senior Graphic Designer |
Tasnim Mustafa |
Kijamii |
1st AD |
Asem Sharaf El-din |
Kijamii |
Art director |
Jihane Farouk |
Kijamii |
Stylist |
Mohamed Hamzon |
Kijamii |
Focus Puller |
Emad Ghatas |
Kijamii |
Production Manager |
Elaria Naeem Waheeb |
Kijamii |
Assistant Art director |
Bassem Lotfy |
Kijamii |
Sound unit |
Ahmed Shaaban |
Kijamii |
Clack |
Sherif El Wesseimy |
Kijamii |
Music |
Ahmed Assem |
Kijamii |
Editor |
Sherif Fathy |
The Cell |
Grading |
Essam Salama |
The Cell |
Post MD |
Hosny Ali |
The Garage Sound Studio |
Sound design |
Mohamed Elkady |
Gemini Studio |
VFX |
Ahmed Ali Elhabashy |
Gemini Studio |
VFX |
Omar Magdy |
Kijamii |
Photographer |
Bahy Aboelezz |
Kijamii |
Chief Operating Officer |
Heidi El Nahas |
Banque Du Caire |
Head of Corporate Communications and Sustainable Development |
Kareem Hatem |
Banque Du Caire |
Marketing Executive |
Sherif Medhat |
Banque Du Caire |
Head of Marketing Communications |
Menna Essam |
Kijamii |
Group Accounts Director |
Links
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Video URL
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