Brand | ORANGE EGYPT FOR TELECOMMUNICATIONS |
Product/Service | AFCON- FOOTBALL PLAYERS |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Script |
Idea Creation
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TAREK NOUR ADVERTISING Cairo, EGYPT
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Production
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KAY-OH PRODUCTIONS Giza, EGYPT
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Write a short summary of what happens in the film
The film revolves around Ahmed Fattouh, the Egyptian National Team full back who orders a plate of fries at a diner but is met by a concerned waiter who decides to give him a plate of grilled vegetables instead. This is because Egypt is about to play in the African Cup of Nations which we haven’t won in 11 years, and the waiter is worried about the players diet habits.
Cultural / Context information for the jury
Egypt is the most successful and decorated team in the history of Africa - but we’ve been quite dire in the tournament for 11 years, and this led the fans to become quite disheartened and anxious about this years participation. In short, the entire nation was giving out vibes that this cup is non-negotiable, and we need to have a good showing.
And Egyptians are quite big on humor, and quite intrusive in the players’ personal lives so we had to communicate that in our main idea, tagline and our films.
Provide the full film script in English.
The player: Thank you
The waiter: Oh, Captain Fatouh! how are you?
The player: Everything’s great
The waiter: Emad, hand me the veggies
The player: But I ordered fries!!
The waiter: Give them to the captain here
The player: I ordered fries!!
The waiter: Fries have a hight fat percentage
The player: We’re allowed a few cheat meals
The waiter: Ok, and we’ve got a few counter attackes ahead to us
we want to win, Right, coach?
You’ll love the vegetables, Bon Appetit, let’s go Emad
The player: I’m won’t eat them,I swear I won’t eat them, Please I want my fries
Women in another table: Eat your vegetables, so you can win us the cup
The player: Thanks for your opinion
The player: Please I want the fries!!
I won’t eat the veggies
Vo
Anything for the 8th
Bring it home
Orange
The official sponsor of the African cup of nations
Credits
Basel Eldeeb |
Tarek Nour Advertising |
CEO & Partner at Tarek Nour Holding Group |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Mohamed Zoheir |
Tarek Nour Advertising |
Associate Creative Director |
Islam Khaled |
Tarek Nour Advertising |
Senior Copywriter |
Ahmed Abdelrahman |
Tarek Nour Advertising |
Graphic Designer |
Hazem Elsaadani |
Tarek Nour Advertising |
Managing Director |
Donia Kassem |
Tarek Nour Advertising |
Account Director |
Clara Alfred |
Tarek Nour Advertising |
Account Executive |
Amr El Hadad |
Kay Oh Productions |
Director |
Ingy El Mor |
Kay Oh Productions |
Stylist |
Amr Rabee |
The Barber Shop |
Editor |
Amr Mekky |
The Barber Shop |
Editor |
Wael Mandour |
Kay Oh Productions |
1st Assistant Director |
Mostafa Yahia |
Kay Oh Productions |
2nd Assistant Director |
Mahmoud Ali |
The Barber Shop |
Coloring & Grading |
Links
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