2022 Winners & Shortlists

ORANGE AFCON | HEGAZY

BrandORANGE EGYPT FOR TELECOMMUNICATIONS
Product/ServiceAFCON- FOOTBALL PLAYERS
EntrantTAREK NOUR ADVERTISING Cairo, EGYPT
CategoryScript
Idea Creation TAREK NOUR ADVERTISING Cairo, EGYPT
Production KAY-OH PRODUCTIONS Giza, EGYPT

Write a short summary of what happens in the film

The film revolves around Ahmed Hegazi, the Egyptian National Team center back who is about to enter the 12am screening of a movie but the ticket usher has other ideas and decides to ban him for entering so he doesn’t stay late and get tired. This is because Egypt is about to play in the African Cup of Nations which we haven’t won in 11 years, and the usher is pretty overprotective.

Cultural / Context information for the jury

Egypt is the most successful and decorated team in the history of Africa - but we’ve been quite dire in the tournament for 11 years, and this led the fans to become quite disheartened and anxious about this years participation. In short, the entire nation was giving out vibes that this cup is non-negotiable, and we need to have a good showing. And Egyptians are quite big on humor, and quite intrusive in the players’ personal lives so we had to communicate that in our main idea, tagline and our films.

Provide the full film script in English.

Ticket taker guy: Captain Hegazy! The player: how are you? I’m sorry but unfortunately you can’t go into this screening, it’s late The player: Why? It’s still early Ticket taker guy: Well, if you’d come at the 6 PM screening then I’d have let it slide but the 10 PM screening finishes at 12 So, you’ll sleep late and we’ve got important matches coming up The player: Are you for real? another guy in the line: He’s got a point The player: What point? another guy in the line: This is no laughing matter; we’ve got a cup to win Please captain, you’ve got to go sleep, excuse me to enter the film Ticket taker guy: Everyone behind him, please move forward The player: What’s happening with you guys? Ticket taker guy: would you rather watch the movie or win the cup? go sleep captain Vo Anything for the 8th Bring it home Orange The official sponsor of the African cup of nations

Credits

Name Company Role
Basel Eldeeb Tarek Nour Advertising CEO & Partner at Tarek Nour Holding Group
Ahmed Hamdallah Tarek Nour Advertising Creative Director
Mohamed Zoheir Tarek Nour Advertising Associate Creative Director
Islam Khaled Tarek Nour Advertising Senior Copywriter
Ahmed Abdelrahman Tarek Nour Advertising Graphic Designer
Hazem Elsaadani Tarek Nour Advertising Managing Director
Donia Kassem Tarek Nour Advertising Account Director
Clara Alfred Tarek Nour Advertising Account Executive
Amr El Hadad Kay Oh Productions Director
Ingy El Mor Kay Oh Productions Stylist
Amr Rabee The Barber Shop Editor
Amr Mekky The Barber Shop Editor
Wael Mandour Kay Oh Productions 1st Assistant Director
Mostafa Yahia Kay Oh Productions 2nd Assistant Director
Mahmoud Ali The Barber Shop Coloring & Grading
Links
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