Brand | ORANGE EGYPT FOR TELECOMMUNICATIONS |
Product/Service | AFCON- FOOTBALL PLAYERS |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Script |
Idea Creation
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TAREK NOUR ADVERTISING Cairo, EGYPT
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Production
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KAY-OH PRODUCTIONS Giza, EGYPT
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Write a short summary of what happens in the film
The film revolves around Ahmed Hegazi, the Egyptian National Team center back who is about to enter the 12am screening of a movie but the ticket usher has other ideas and decides to ban him for entering so he doesn’t stay late and get tired. This is because Egypt is about to play in the African Cup of Nations which we haven’t won in 11 years, and the usher is pretty overprotective.
Cultural / Context information for the jury
Egypt is the most successful and decorated team in the history of Africa - but we’ve been quite dire in the tournament for 11 years, and this led the fans to become quite disheartened and anxious about this years participation. In short, the entire nation was giving out vibes that this cup is non-negotiable, and we need to have a good showing.
And Egyptians are quite big on humor, and quite intrusive in the players’ personal lives so we had to communicate that in our main idea, tagline and our films.
Provide the full film script in English.
Ticket taker guy: Captain Hegazy!
The player: how are you?
I’m sorry but unfortunately you can’t go into this screening, it’s late
The player: Why? It’s still early
Ticket taker guy: Well, if you’d come at the 6 PM screening then I’d have let it slide but the 10 PM screening finishes at 12 So, you’ll sleep late and we’ve got important matches coming up
The player: Are you for real?
another guy in the line: He’s got a point
The player: What point?
another guy in the line: This is no laughing matter; we’ve got a cup to win
Please captain, you’ve got to go sleep, excuse me to enter the film
Ticket taker guy: Everyone behind him, please move forward
The player: What’s happening with you guys?
Ticket taker guy: would you rather watch the movie or win the cup? go sleep captain
Vo
Anything for the 8th
Bring it home
Orange
The official sponsor of the African cup of nations
Credits
Basel Eldeeb |
Tarek Nour Advertising |
CEO & Partner at Tarek Nour Holding Group |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Mohamed Zoheir |
Tarek Nour Advertising |
Associate Creative Director |
Islam Khaled |
Tarek Nour Advertising |
Senior Copywriter |
Ahmed Abdelrahman |
Tarek Nour Advertising |
Graphic Designer |
Hazem Elsaadani |
Tarek Nour Advertising |
Managing Director |
Donia Kassem |
Tarek Nour Advertising |
Account Director |
Clara Alfred |
Tarek Nour Advertising |
Account Executive |
Amr El Hadad |
Kay Oh Productions |
Director |
Ingy El Mor |
Kay Oh Productions |
Stylist |
Amr Rabee |
The Barber Shop |
Editor |
Amr Mekky |
The Barber Shop |
Editor |
Wael Mandour |
Kay Oh Productions |
1st Assistant Director |
Mostafa Yahia |
Kay Oh Productions |
2nd Assistant Director |
Mahmoud Ali |
The Barber Shop |
Coloring & Grading |
Links
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