Brand | NATIONAL BANK OF EGYPT |
Product/Service | BUS BRANCH |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Script |
Idea Creation
|
TAREK NOUR ADVERTISING Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
The film starts with a criminal disguised as a woman trying to hitchhike in the middle of
nowhere. When someone finally stops for the poor woman, two other criminals try to hijack
the bus. They then discover that the bus is an automated bank on wheels with no cash to be
stolen and no hostages to be held. This creates a humorous dialogue between the bank robbers
and the security personnel.
Cultural / Context information for the jury
The commercial is a sequel to another highly successful commercial for the same bank that
aired a year earlier. The previous commercial featured the same cast in their attempt to rob a
bank, only to discover it is a smart branch with no employees to hold as hostages and no
attended cash to be stolen, and the commercial ended with the bank robbers arrested. This film
features the same cast as they escape prison trying to hitchhike their way back and hijack a
vehicle. To their surprise, the bus that stopped for them is a smart bank bus and it is automated
as well.
Provide the full film script in English.
Nobody moves! Everybody on the ground
Who are you talking to dude?
Again, I’ll tell you that this bank is…
Automated?
Of course, it’s automated
What’s up Sherbiny What’s going on?
Automated and mobile, Autobank.
Turn’s out it’s automated.
Automated
And mobile
While it’s moving on the road like this, automated?
Meaning,
You can open a bank account, make a deposit, or transfer money.
Good job.
What’s the deal whit this bank with us, Sherbiny!
Hold on man
Why are there so many branches?
Is there no money for us to nick, no uhh safe?
Where are the machines that count money, Sherbiny?
the one that go BRRRR.
There’s no BRRRRR or anything like that.
Where are the customers that we’re going to tie up?
You can tie up a certificate.
Not even 200 pounds in there?
Wait up man he’s saying we can tie up a certificate.
AutoPank
Pank!
In Arabic AutoBank, In English AutoPank.
Looks like we’re bombed.
You mean Pomebed
Are you really joking right now!?
What can I do.
He’s saying it’s an AutoPank
And by the way, you can get a card in fifteen minutes.
Fifteen minutes as in a quarter of an hour?
-In just a quarter your card would be with you.
- Mug the driver do anything….
We broke out of jail Sherbiny to come here!
I swear to God guys I feel sorry for you
A bunk that isn’t like any other bank,
The first mobile and automated bank in Egypt and the Middle East
Bank of Egypt, the Egyptian People’s Bank
Credits
Basel Eldeeb |
Tarek Nour Advertising |
CEO & Partner at Tarek Nour Holding Group |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Sherif Doss |
Tarek Nour Advertising |
Creative Director |
Hossam Akil |
Tarek Nour Advertising |
Associate Creative Director |
Monica Basta |
Tarek Nour Advertising |
Senior Graphic Designer |
Ahmed Elsebaie |
Tarek Nour Advertising |
Copywriter |
Hazem Elsaadani |
Tarek Nour Advertising |
Managing Director & Head of Business Development |
Donia Kassem |
Tarek Nour Advertising |
Account Director |
Clara Alfred |
Tarek Nour Advertising |
Account Executive |
Khaled Zaki |
Good People Films |
Executive Producer |
Moustafa Derbala |
Good People Films |
Head of Production |
Omar Khalil |
Good People Films |
Producer |
Mahitab Yasser Ayoub |
Lzrd |
Post Producer |
Ali Ali |
Good People Films |
Director |
Ahmed Beshary |
Good People Films |
Director Of Photography |
Amr Berri |
Good People Films |
First Assistant Director |
Amr Rabea |
Lzrd |
Editor |
Ingie El-Mor |
Good People Films |
Stylist |
Ahmed ElGendy |
Lzrd |
Colorist |
Ahmed El-Azazy |
Tarek Nour Advertising |
Senior Art Director |
Links
Video URL