Brand | LA POIRE |
Product/Service | PASTRIES |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Script |
Idea Creation
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TAREK NOUR ADVERTISING Cairo, EGYPT
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Media Placement
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TAREK NOUR ADVERTISING Cairo, EGYPT
|
PR
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TAREK NOUR ADVERTISING Cairo, EGYPT
|
Production
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TAREK NOUR ADVERTISING Cairo, EGYPT
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Post Production
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TAREK NOUR ADVERTISING Cairo, EGYPT
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Write a short summary of what happens in the film
A regular customer is looking around the dessert store, he then notices a delicious dessert being packed by the salesman which intrigues him to ask “what is this thing?” Suddenly the mood shifts into a theatrical hypnotizing environment where the salesman describes it layer by layer with all the mouth-watering food words that encourages the customer to buy one right away, only to find out that it's the last piece, causing the guy to burst into tears for losing it.
Cultural / Context information for the jury
Ramadan is the time of the year that everyone in Egypt waits for,
it’s considered a yearly tradition for Egyptian people to gather up for iftar on one table filled with plenty of food and afterwards they gather to eat dessert and watch TV shows, which are a staple on the holy month. It is also an essential ritual for guests to bring desserts when invited to Iftar; this often results in an unofficial and friendly contest between guests for who can bring the best dessert.
Provide the full film script in English.
Customer: what’s that?
Seller: that’s….. “Bram Mamoulll”, a layer of sweet soaked semolina cake goldish as sun rays
Customer: sun rays!!
Seller: filled with biscuit cream blonde as Rapunzel’s hair
Customer: Rapunzel’s hair!!
Seller: With bits of crunchy biscuits on top, sprinkled like a scent bottle “ft ft ft “
Customer: ft ft ft.. Can I have one?
Seller : it’s our last one
Customer: Noooo
Demo
When you cave go to La Poire
Get a taste of new handmade desserts with out of this world recipes
La Poire…. Sweet dreams
Credits
Basel Eldeeb |
DDB Egypt |
CEO & Partner |
Ahmed Hamdalla |
DDB Egypt |
Creative Director & Director |
Sherif Doss |
DDB Egypt |
Associate Creative Director and Director |
Khaled Karawya |
Tarek Nour Advertising |
Head of Digital |
Khaled El Barbary |
Tarek Nour Advertising |
Copywriter |
Ahmed Bakir |
Tarek Nour Advertising |
Copywriter |
Khaled El Kady |
Tarek Nour Advertising |
Art Director |
Dalia Khairy |
DDB Egypt |
Business Director |
Nouran Taher |
DDB Egypt |
Senior Account Manager |
Karim Abou Eldahab |
DDB Egypt |
Account Manager |
Heba Ibrahim |
DDB Egypt |
Account Manager |
Malak Sadek |
DDB Egypt |
Senior Account Executive |
Ziad Salem |
DDB Egypt |
Account Executive |