2022 Winners & Shortlists

JEELNA

Silver Lynx
BrandZAIN JORDAN
Product/ServiceZAIN JEELNA PLATFORM
EntrantADPRO COMMUNICATIONS Amman, JORDAN
CategoryVisual Effects
Idea Creation ADPRO COMMUNICATIONS Amman, JORDAN
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

Jeelna in Arabic means our generation, a generation that is coming of age amid the dramatic post-covid socioeconomic tumult. When the whole world had to adapt to the shift towards digital, for Gen Z, this was nothing new. A generation that never drew a distinction between the digital and the physical realm. Gen Z is leading this shift with their digital fluency and they are articulating nothing less than a new paradigm for digital experiences. Jeelna and Zain understand this and designed a platform accordingly, a line, that allows them to move, create and exist between those two worlds, and the film is a representation of exactly that, the transition between the real and the virtual, the courage and the fear, what is and what can be in the digital world - which to them is their natural habitat, and is reflection of the freedom telco has given them.

Cultural / Context information for the jury

Jeelna translates to "Our Generation" in Arabic, referring to Gen Z, which also translates to Gen Zain.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

A savvy mixture of 2D and 3D animation was throughout the film along with a claymation part, stop-motion, visual & animated graphic glitches, photo collage, rotoscoping and mix illustration styles. All this concoction helped us capture the essence of the message that is youth oriented. The main challenge was the timeframe between actual shoot and delivery date. To deliver on the high standards set, we had to work with more than 5 post houses split in several countries and coordinate each entity's role, workload, and time of delivery. It took a 24/7 follow up job to make sure that every single step of the way was coordinated to the max, as there was little to no margin for error.

Credits

Name Company Role
Rana Hamarneh Adpro Communications Executive Creative Director
Rami Qaddoumi Adpro Communications Creative Director
Tarek Khoury Adpro Communications Creative Director
Eyad Hussein Adpro Communications Sr. Art Director
Laith Faraj Adpro Communications Client Servicing and Strategy Director
Mustafa Sabri Adpro Communications Senior Account Director
Meriam Karadsheh Adpro Communications Sr. Graphic Designer
Ahmad Al-Dada Adpro Communications Account Director
Rizek Jildeh Adpro Communications Strategy Director
Omar Al-Saadi Adpro OMD Head of Social Media
Rana Samaha Adpro OMD Senior Account Executive
Haya Naber Adpro Communications Account Executive
Shantal Abu Sharar Zain Jordan Marketing Director
Azzam Abu-Hanieh Zain Jordan Marketing Manager
Maged Nassar Good People Films Director
Chantal El-Haber Good People Films Producer
Anas Makkawi Adpro OMD Animation
Zeyna Salem Good People Films Creative Partner
Pierre Mouarkesh Good People Films Director Of Photography
Khaled Zaki Good People Films Executive Producer
Lionel Soria Good People Films Art Director
Michella Bteich Good People Films Wardrobe Stylist
Rita Gergess Good People Films Casting Director
Dzovig Torikian Good People Films Assistant Director
Maria Succar Good People Films Post Producer
Amr Rabee Good People Films Editor
Bassam Hussein Lizard Animation
Tariq Ali Zanad Animation
Mahmoud Ghali Monkeys Animation/Visual Effects
Toby Cato Toby Cato Animation/Visual Effects
Inspira Stopmotion Inspira Stopmotion Inspira Stopmotion Stop motion
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