Brand | VODAFONE |
Product/Service | VODAFONE PLUS |
Entrant | GOOD PEOPLE FILMS Cairo, EGYPT |
Category | Direction |
Idea Creation
|
WUNDERMAN THOMPSON Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
From the streets to the stage, rap has been around Egypt for years on end now, and rappers take to battles and beefs, to crown the one with the best style, and lyrics. Yet the major question was, who could complete with the number one rapper in Egypt, while remaining a fair fight? While the question was ambitious, it left only one choice; that only Marwan Pablo, can battle Marwan Pablo,because, if there aren’t any like you, then you can only compete with yourself alone.
The idea, while challenging at first, was simple: showcase Marwan Pablo battling himself in one campaign. But as battles go, it was essential to fledge out each of the three characters Pablo portrayed (Ghost, Alpha, and Flame) to battle against each other in several rounds. Thus, after the launch of the first ad, each consecutive week a battle of one character vs. another, was released.
Tell the jury anything relevant about the direction. Do not name the director.
The direction was nothing like those developed before, neither by the brand, nor by the rapper himself. The direction included numerous aspects, all of which needed to work cohesively with one another. For instance, the young Egyptian rapper, had to act as three different personas, the lyrics had to identify each character, the beat had to be noticeably distinct, the clothes had to be individually unique, and the visual effects had to cater to each and every persona exclusively - all, while being united under the umbrella of creating a second digital comeback for the rapper who had since taken a hiatus yet was excessively relevant to the young audience that the brand’s platform catered to.
Credits
Maged Nassar |
Good People Films |
Director |
Zeyna Salem |
Good People Films |
Creative Director |
Amr Berri |
Good People Films |
First Assistant Director |
Hugo Carlier |
Good People Films |
DOP Lighting Cameraman |
Khaled Zaki |
Good People Films |
Executive Producer |
Mahmoud Derbala |
Good People Films |
Head of Production |
Karim Osman |
Good People Films |
Producer |
Riyana El Khatib |
Good People Films |
Line Producer |
Hussien Aziz |
Good People Films |
Post Producer |
Amr Rabie |
The Barber Shop |
Editor |
Karim Mira |
LZRD |
Colorist |
Bassam Hussien |
LZRD |
VFX |
Toby Cato |
Good People |
Illustrator |
Omar Alaa |
Good People Films |
Art Director |
Lionel Soria |
Good People Films |
Art Director |
Ahmed Serour |
Good People Films |
Stylist |
Alia Faizy |
Vodafone |
Brand Manager |
Norihan El Masry |
Vodafone |
Senior Team Leader |
Hassan El Saada |
JWT |
Deputy MD |
Heba Hosny |
JWT |
Business Director |
Tarek Lawaty |
JWT |
Account Manager |
Ola Sleem |
JWT |
Account Executive |
Tamer Tawfik |
JWT |
Associate Creative Director |
Sherif Mounir |
JWT |
Creative Director |
Youssef Shalaan |
JWT |
Copywriter |
Mina Sawiris |
JWT |
Senior Art Director |