Brand | TECOM GROUP / DUBAI INTERNET CITY |
Product/Service | DUBAI INTERNET CITY |
Entrant | SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Animation |
Idea Creation
|
SERVICEPLAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Production
|
MAGALI GARCIA Sevilla, SPAIN
|
Write a short summary of what happens in the film
Dubai Internet City is the biggest tech hub of the Middle-East. As part of their brand overhaul, they approached us to create a corporate brand film that sets the tone and mood for their communication in the future. Perceived as dated, the challenge was to appeal to young entrepreneurs and up-coming startups, and most importantly show the human side of the brand. We went with a hyper-modern look with bright contrasting colours along with intriguing graphics and animated elements to give the brand a ‘with-it’ appeal. Considering it is Government run entity, this was a big leap of faith from the marketing team. The visuals transition seamlessly in harmony with the spoken words immersing the viewers, while the hi-design finish makes it extremely appealing for screens in which this is played such as events, elevators, conferences, and of course social media.
Credits
Rami Hmadeh |
Serviceplan Middle East |
Manager Partner |
Natalie Shardan |
Serviceplan Middle East |
Manager Partner |
Azhar Siddiqui |
Serviceplan Middle East |
Manager Partner |
Frances Valerie Bonifacio |
Serviceplan Middle East |
Head of Strategy |
Jason Romeyko |
Serviceplan Group |
Worldwide Executive Creative Director |
Akhilesh Bagri |
Serviceplan Middle East |
Chief Creative Officer |
André Couto |
Serviceplan Middle East |
Creative Director |
Kunal Gagwani |
Serviceplan Middle East |
Art Director |
Lee Sharrock |
Serviceplan Group |
International Communications Officer: |
Khalil Haddad |
Serviceplan Middle East |
Copywriter |
Vineeta Pulkit |
Serviceplan Middle East |
Account Director |
Kenan Baki |
Serviceplan Middle East |
Project Manager |
Magali Garcia |
Director |
Director |
Jorge Artola |
Illustrator |
Illustrator |
Magali Garcia |
Illustrator |
Illustrator |
Pedro Pablo Pérez |
Illustrator |
Illustrator |
Serge Garcia |
Illustrator |
Illustrator |
Cristina Gutiérrez |
Animator |
Animator |
Iván Pais |
Animator |
Animator |
Joëlle Carreño |
Animator |
Animator |
Magali Garcia |
Animator |
Animator |
Nacho Velasco |
Animator |
Animator |
Aimar Molero |
Music Composer |
Music Composer |
Aimar Moleri |
Sound Designer |
Sound Designer |
Links
Video URL