2022 Winners & Shortlists

Write a short summary of what happens in the film

Dubai Internet City is the biggest tech hub of the Middle-East. As part of their brand overhaul, they approached us to create a corporate brand film that sets the tone and mood for their communication in the future. Perceived as dated, the challenge was to appeal to young entrepreneurs and up-coming startups, and most importantly show the human side of the brand. We went with a hyper-modern look with bright contrasting colours along with intriguing graphics and animated elements to give the brand a ‘with-it’ appeal. Considering it is Government run entity, this was a big leap of faith from the marketing team. The visuals transition seamlessly in harmony with the spoken words immersing the viewers, while the hi-design finish makes it extremely appealing for screens in which this is played such as events, elevators, conferences, and of course social media.