MINISTRY OF SOCIAL SOLIDARITY/ADDICTION AND ABUSE FUND Giza, EGYPT
Product/Service
THE ADDICTION AND ABUSE FUND
Entrant
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo, EGYPT
Category
Sound Design
Idea Creation
MEDIAHUB Cairo, EGYPT
Media Placement
MEDIAHUB Cairo, EGYPT
PR
MEDIAHUB Cairo, EGYPT
Production
NEO PRODUCTIONS Cairo, EGYPT
Production 2
NEO PRODUCTIONS Cairo, EGYPT
Post Production
MONKEYS Cairo, EGYPT
Additional Company
MINISTRY OF SOCIAL SOLIDARITY/ADDICTION AND ABUSE FUND Giza, EGYPT
Write a short summary of what happens in the film
One Hell of a Ride is an Egyptian drug awareness film that depicts the sad and emotional journey of drug abuse. A young teenager is strapped on a rollercoaster, ecstatic and screaming in joy during the first half of the film - until at one moment he looks worn out, tired, regretful, broken and bruised. In the end, the rollercoaster metaphor hits the viewer with the reality of drug addiction.
Cultural / Context information for the jury
The film is universal in its core as drug addiction is a global problem. However, with Egypt drug addicts mainly being teenagers, we needed to find an activity (the rollercoaster ride) and the cast (young adolescents) to star in the film.
Tell the jury about the elements of sound design.
We chose to use the gut-wrenching sound of the rollercoaster for the first half of the film where the drug user was in ecstasy. The crescendo of the rollercoaster seems exciting but also is scary and builds up to something that feels uneasy for the viewers. In the second half, where the addiction hits reality, we chose a dark and chilling score, similar to that of a horror movie, to push the message across.