The hero film was shot in two extreme, contrasting, locations: -30°C Levi, Finland and +30°C Liwa desert, UAE. Shot exclusively by FPV drone, by renowned pilot Johnny FPV, with 0 CGI the film seamlessly transitions between the two worlds, with never-before-seen shots like the moving fly-through the window shot.
Throughout the film we transition between two opposing, but connected narratives: we see our track in Finland, and then with a swipe see a precise replica in Liwa; Huskies in Finland, then Salukis (desert dogs) in the Liwa - all the while showing the agile and aggressive performance of the car with hyper-slow motion Freefly Wave and Red Komodo captured shots.
Cultural / Context information for the jury
In the Middle East, Porsche was seen as a brand that appealed to a more mature target audience (45+) than our new strategic target groups (the content hungry 'Driven Youth' (20-40 YO, mobile-first, digital natives) and 'New Creative Leaders' (40-55 YO, lovers of design and craft). In that respect we had a mountain to climb to shift brand perceptions and authentically connect. The other factor at play was that Porsche's first all-electric was getting petrol heads questioning whether it would really perform like a true Porsche sports car.
Tell the jury anything relevant about the cinematography.
Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) our Director and cinematographer had to meticulously plan each shot to allow for seamless transitions between the two worlds. The decision was made that every shot would be captured in-camera (each flow by FPV drone) with zero reliance on CGI, relying on the pin-point accuracy of JohnnyFPV to repeat each acrobat shot as many times as necessary until we had a shot that could seamlessly transition with the same shot in the opposing environment.
Our pilot and cinematographer, Johnny FPV, designed drones that were powerful enough to fly the heavier, more cinematic cameras: Red Komodo and FreeFly Wave.