AN EPIC FILM. EVERY MOMENT
Brand | SAMSUNG |
Product/Service | GALAXY S21 |
Entrant | LEO BURNETT Dubai, UNITED ARAB EMIRATES |
Category | Direction |
Idea Creation
|
LEO BURNETT Dubai, UNITED ARAB EMIRATES
|
Idea Creation 2
|
PEOPLE OF THE INTERNET Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
When you’re stuck at home, every moment starts looking the same. With the S21;
every moment becomes epic.
We launched a series of films with superstar couple Ahmed Helmy and Mona Zaki
using a "Single Script", shot in 4 Distinct Genres, which gave very different context
of the script each time. Showcasing the S21’s camera capabilities and capitalizing
on a relatable situation among couples. On the brand’s social platforms, audiences
could watch all genres from the main trailer's end frame, which raised the
entertainment level even higher and kept the audience engaged in a unique instant
experience.
Cultural / Context information for the jury
For our campaign, we brought on board the region’s most loved movie star couple:
Ahmed Helmy & Mona Zaki. Our stars are widely beloved and talked about
throughout the region. The number one question they’re always asked is: Will you
ever do a movie together?
Our campaign was our answer to this: They don’t need to be in a movie together,
since there’s a new movie at home everyday.
We the coupled our concept with a very relevant insight, every couple can relate to.
Among Arab couples, there is a disagreement when it comes to the husband going
out alone to hang out with his friends, and he's often met with rejection or a passive
aggressive response from the wife.
We translated that into a single script shot 4 different times in 4 different genres:
Thriller, Comedy, Film Noir & ArtHaus!
Credits
Kalpesh Patanker |
Leo Burnett |
Chief Creative Officer |
Danielle Jammal |
Leo Burnett |
Group Communications Director |
Harsh Kocher |
Leo Burnett |
Communications Manager |
Shereen Mostafa |
Leo Burnett |
Head of A/V Production |
Samer Shoueiry |
Publicis Communications |
Chief Executive Officer |
Joelle Jammal |
Leo burnett |
Deputy Managing Director |
Ghada Baraka |
Leo Burnett |
Senior Communications Executive |
Ahmed Chatile |
Samsung |
Head of Mobile Marketing KSA |
Mays Almasri |
Samsung |
Head of Mobile Marketing KSA |
Kholoud Farouk |
Samsung |
Marketing Manager |
Hiba ElDeek |
Samsung |
Assistant Marketing Manager MENA |
Sherif Salem |
Samsung |
Head of department |
Noha El Sweki |
Samsung |
Influencer Marketing Manager |
Yasser Seif ElBahr |
People of the Internet |
Creative Director |
Hameed Farouq |
People of the Internet |
Associate Creative Director |
Ahmed Hassan |
People of the Internet |
Senior Copywriter |
Aliah Badran |
People of the Internet |
Senior Copywriter |
Raghda Medhat |
People of the Internet |
Creative Strategist |
Mohamed Al Zayat |
Good People Films |
Director |
Carine Howayek |
Good People Films |
Creative Assistant |
Pierre Mouarkech |
Good People Films |
DOP |
Khaled Zaki |
Good People Films |
Executive Producer |
Mahmoud Derbala |
Good People Films |
Head of Production |
Chantal El Haber |
Good People Films |
Producer |
Omar Khalil |
Good People Films |
Producer |
Lionel Soria |
Good People Films |
Production Designer |
Nervana El Shennawi |
Good People Films |
Art Director |
Gehad Abdallah |
Good People Films |
Wardrobe Stylist |
Shady Salah |
Good People Films |
Assistant Director |
Aya Abdul Fattah |
Good People Films |
Post Producer |
Ahmed Assem |
Good People Films |
Editor |
Yasmine Hisham |
Good People Films |
Assistant Editor |
Stefan Sonnenfeld |
Company3 |
Grading |
Khaled Hamdy |
The Cell Creative |
Sound Design |
Links
Video URL