2022 Winners & Shortlists

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Cultural / Context information for the jury

After 18 months of the world as it is, we had an opportunity to inject some optimism at the start of 2022 in what should be the most optimistic week of the year, the first week of January. We decided to get people to take a look around at the Real Magic happening all around them using the tallest building in the world in a giant live event. A perfect venue not just as a symbol of human optimism, but with a large international footfall at its base.