| Brand | MINISTRY OF HEALTH EGYPT |
| Product/Service | THE ADDICTION AND ABUSE FUND |
| Entrant | MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo, EGYPT |
| Category | Healthcare |
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Idea Creation
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MEDIAHUB Cairo, EGYPT
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Media Placement
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MEDIAHUB Cairo, EGYPT
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PR
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MEDIAHUB Cairo, EGYPT
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Production
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NEO PRODUCTIONS Cairo, EGYPT
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Production 2
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NEO PRODUCTIONS Cairo, EGYPT
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Post Production
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MONKEYS Cairo, EGYPT
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Additional Company
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MINISTRY OF SOCIAL SOLIDARITY/ADDICTION AND ABUSE FUND Giza, EGYPT
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Write a short summary of what happens in the film
One Hell of a Ride is an Egyptian drug awareness film that depicts the sad and emotional journey of drug abuse. A young teenage girl is strapped on a carousel, ecstatic and screaming in joy during the first half of the film - until at one moment she looks worn out, tired, regretful, broken and bruised. The highs and lows of the theme park ride metaphor hits the viewer with the reality of drug addiction.
Cultural / Context information for the jury
The film is universal in its core as drug addiction is a global problem. However, with Egypt drug addicts mainly being teenagers, we needed to find an activity (the rollercoaster ride) and the cast (young adolescents) to star in the film.
Credits
| Ahmed Hussein |
Self Employed |
creative director |
| Amr El Haddad |
Self Employed |
creative director |
| Mohamed Ghazy |
Self Employed |
copywriter |
| Amr Abdallah |
Self Employed |
Special Effects Make-up |
| Rasha Abu-rish |
Neo Productions |
executive producer |
| Hosny Ali |
The Garage |
sound design arrangement |
| Nadeem Aref |
Self Employed |
focuspuller |
| Bebo Ashraf |
Neo Productions |
production team |
| Sherif Attia |
Neo Productions |
head of production |
| Ahmed Baskota |
Self Employed |
grip |
| Amr Berri |
Self Employed |
assistant director |
| Mahmoud Eissa |
Neo Productions |
production manager |
| Omar El Badry |
Media Hub |
agency team |
| Taher El Khateeb |
Media Hub |
agency team |
| Yasmine El Tazi |
Self Employed |
wardrobe stylist |
| Youssef Fakharany |
Self Employed |
assistant director |
| Mohamed Fathi (Eshta) |
Self Employed |
gaffer |
| Ali Ghali |
Monkeys |
CGI team |
| Mahmoud Ghali |
Monkeys |
CGI team |
| Youssef Ghali |
Monkeys |
CGI Team |
| Mohab Hamdy |
Neo Productions |
production team |
| Tarek Hamzawy |
Neo Productions |
production team |
| Mohamed Hashem |
Neo Productions |
production team |
| Ahmed Hosny |
Self Employed |
assistant director |
| Ahmed Hussein |
Self Employed |
Film Director |
| Salma Khattab |
Neo Productions |
Line producer |
| Weal Mahfouz |
Self Employed |
shooting board illustrator |
| Badr Mazen |
Media Hub |
agency team |
| Amr Rabee |
Barbershop |
editor |
| Omar Seven |
Target Casting Agency |
casting agency |
| Ahmed Tahoun |
Self Employed |
director of photography |
| Ahmed Yehia Ghali |
Monkeys |
CGI team |
| Ali Yehia Ghali |
Self Employed |
Color grading |
| Ali Zakaria Ghali |
Self Employed |
music composer |
