| Brand | FIRST ABU DHABI BANK |
| Product/Service | FAB TRAVEL CARD |
| Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services / Business to Business |
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Idea Creation
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MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
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Production
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JOY FILMS Dubai, UNITED ARAB EMIRATES
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Production 2
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SONIDO ANTRO Miami, USA
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Write a short summary of what happens in the film
First Abu Dhabi bank wanted to launch a new travel card. A card that lets you use miles
on 500,000 hotels and 800 airlines. And well, we’re in the middle of a pandemic. So, how do we show people they can have endless choices when they’re stuck at home?
By creating an interactive film that let them choose where their journey led by simply clicking on the frame. Various flights, hotels and destinations could be experienced in a truly interactive and clutter-breaking experience.
Cultural / Context information for the jury
N/A
Credits
| Paul Banham |
MullenLowe MENA |
Executive Creative Director |
| Eduardo Castello Branco |
MullenLowe MENA |
Creative Director/Writer |
| Hagall Muniz |
MullenLowe MENA |
Creative Director/Art |
| Maher Al Halabi |
MullenLowe MENA |
Art Director / Designer |
| Marcio Rodrigues |
MullenLowe MENA |
Motion Graphics Specialist / Video Editor |
| Caio Gandolfi |
MullenLowe MENA |
Art Director |
| Martina Niranjini |
MullenLowe MENA |
Producer |
| Racha El Saadaoui |
MullenLowe MENA FZ LLC |
Business Director |
| Faiza Zaheer |
MullenLowe MENA FZ LLC |
Senior Account Manager |
Links
Video URL
