NJD - A CHANCE YOU DON'T WANT TO MISS
| Brand | NJD |
| Product/Service | REAL ESTATE |
| Entrant | THE HUB ADVERTISING Cairo, EGYPT |
| Category | Viral Film |
|
Idea Creation
|
THE HUB ADVERTISING Cairo, EGYPT
|
|
Production
|
THE HUB ADVERTISING Cairo, EGYPT
|
Write a short summary of what happens in the film
Our ad featured a story about Marwan Mohsen our celebrity, sitting in his living room and receiving a tele-sales cold call from a real estate agent offering them the chance to invest in the new capital with NJD, he's uninterested at start, the agent helplessly tries to convince him, and then she begs him not to miss the *chance*.
Upon pronouncing the word "chance", Marwan is triggered and gets flashbacks of all the fans yelling at him in disappointment for missing all the previous chances.
In a moment of PTSD, Marwan is convinced not to miss any other chance and accepts the offer to invest with NJD, a chance nobody wants to miss.
Cultural / Context information for the jury
Marwan Mohsen the Egyptian football team striker hasn't scored in over a year, missing a lot of chances along the way. Every time he misses, social media goes crazy and Marwan is the talk of town.
Credits
| Nader Khalil |
The Hub Advertising |
Creative Director |
| Youssef Aladdin |
The Hub Advertising |
Copywriter |
| Ahmed El Keiy |
- |
Director |
| Mostafa Fahmy |
- |
Director of photography |
| Mirna Khalil |
The Hub Advertising |
Account Manager |
| Ahmed Zaalouk |
NJD |
Marketing Director |
| Mohamed Nehad |
NJD |
Marketing Manager |
| Mohamed El Sherif |
The Hub Advertising |
Executive Producer |
| Eslam Ahmed |
The Hub Advertising |
Production Manager |
| Hala Amin |
The Hub Advertising |
Line Producer |
| Amr Rabee |
Vivid Studios |
Editor |
| Salma Taimour |
- |
Art Director |
Links
Social Media URL
