| Brand | ADIDAS |
| Product/Service | SPORTSWEAR |
| Entrant | HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Viral Film |
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Idea Creation
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HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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PR
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RED HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Production
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LA COSA Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
The film captures a never-before-seen stunt that takes place in Dubai. The legend, Zinedine Zidane, and a rising local star, Nouf Faleh take over one of Dubai's most iconic landmarks, the Dubai Frame, and turn into a venue to play the ultimate game of footvolley. Lobbing the ball to each other through the mammoth building. Symbolizing the global legend of today passing his legacy to the young girl who represents the future of female football in the Middle East.
Cultural / Context information for the jury
In the Middle East, 77% of men grow up playing football. Due to societal pressures and norms of the community, that number is less than 23% when it comes to women.
As a result, there are almost no Middle Eastern women representing female athletes in the international football fraternity.
We wanted to give every young Middle Eastern girl a new icon to look up to. Someone who made them feel that they too could one day be recognized for their talent
Credits
| Fabio Silveira |
Havas Middle East |
General Manager |
| Joao Medeiros |
Havas Middle East |
Executive Creative Director |
| Anshuman Bhattacharya |
Havas Middle East |
Creative Director |
| Jonathan Cruz |
Havas Middle East |
Art Director |
| Nicholas Bristow |
Havas Middle East |
Senior Copywriter |
| Nagat Idris |
Havas Middle East |
Copywriter |
| Irina Siraeva |
Havas Middle East |
Art Director |
| Joao Ruas |
Havas Middle East |
Client Services Director |
| Adrian Mutescu |
Havas Middle East |
Strategy Director |
| Alessandro Candotti |
Havas Middle East |
Social Media Director |
| Martina Niranjini |
Havas Middle East |
Production Manager |
| Razan Karim |
Red Havas Middle East |
Communications Director |
| Salma Malaeb |
Red Havas Middle East |
Communications Executive |
| Arnaud JeanGirard |
adidas |
VP Brand adidas Emerging Markets |
| Amrith Gopinath |
adidas |
Senior Director Brand adidas MENA |
| Paul O'Connor |
adidas |
Director Brand Communications and Sport Marketing MENA |
| Chris Smith |
adidas |
Manager Newsroom and PR |
| Myriam Khoury |
La Cosa |
Executive Producer |
| Giorgio Bruni |
Lacosa |
Director |
Links
Video URL
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Supporting Webpage
