2022 Winners & Shortlists

Write a short summary of what happens in the film

The film is a powerful compilation of the videos recorded from some of our clients, who opted to use the ass-on on they life insurance policy. Emotional, human, breathtaking, the film showcases the most beautiful messages, saved in the cloud and owned by the policy beneficiary as NFTs, the words that they would say to their loved ones in case of the unexpected event of their passing away.

Cultural / Context information for the jury

Dubai is one of the best cities in the world to live in: calm, safe, profitable. Is the place where people live so comfortable that they may never think in getting life insurance. To promote our life insurance policy in a more human way, we decided to offer them what no other policy can: love, hope, joy. By recording the most beautiful messages, they saved their last words to the ones they love.

Explain how the work innovatively used the film medium.

When getting an Individual Life Insurance plan, customers were offered this add-on (everyone have the choice to take it or not). If the customers wanted to protect their last words, they're invited to a studio. There, could record a short video, preserving their last words for the ones they love. The films will be saved on our Cloud, completely safe and confidential, under the security of NASCO; only to be released in case of a fatal event, directly to the policy beneficiary, with an NFT that guarantees the beneficiary the ownership of the digital file. A never use of film before, to protect what no other life insurance can.