| Brand | NASCO |
| Product/Service | NASCO INSURANCE |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services / Business to Business |
|
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The film is a powerful compilation of the videos recorded from some of our clients, who opted to use the ass-on on they life insurance policy. Emotional, human, breathtaking, the film showcases the most beautiful messages, saved in the cloud and owned by the policy beneficiary as NFTs, the words that they would say to their loved ones in case of the unexpected event of their passing away.
Cultural / Context information for the jury
Dubai is one of the best cities in the world to live in: calm, safe, profitable. Is the place where people live so comfortable that they may never think in getting life insurance. To promote our life insurance policy in a more human way, we decided to offer them what no other policy can: love, hope, joy. By recording the most beautiful messages, they saved their last words to the ones they love.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Joe Lahham |
TBWA\RAAD |
Managing Director |
| Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
| Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
| Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
| Sandeep Fernandes |
TBWA\RAAD |
Creative Director |
| Sumanth Wilkins |
TBWA\RAAD |
Associate Creative Director |
| Rijin Kunnath |
TBWA\RAAD |
Design |
| Leo Paul |
TBWA\RAAD |
Design |
| Jose-Paolo Rayco |
TBWA\RAAD |
Content |
| Mehwish Rafi |
TBWA\RAAD |
Planning Director |
| Fadi Debian |
TBWA\RAAD |
Client Servicing |
| Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
| Zain Mir |
TBWA\RAAD |
Front End Developer |
| Ezzat Habra |
TBWA\RAAD |
Traffic |
| Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
| Saleh Ghazal |
OMD UAE |
Media Placement |
| Paoula Abou Sleimane |
OMD |
Media Placement |
| Mohammad Abdel Razzak |
OMD |
Media Placement |
| Gabriel Salame |
OMD |
Media Placement |
| Gina Maayeh |
OMD |
Media Placement |
