2022 Winners & Shortlists

Write a short summary of what happens in the film

We open on a wide group of friends sitting at a dinner table, having a blast. They look like they are truly enjoying one of the best nights of their lives, with genuine laughter. As the waiter passes, a girl from the group hands her phone over to him who’s walking by so he can take their photo. Looking at the photo on the screen, she shakes her head smiling, like uh-uh and asks the waiter: ‘Can you take another one?’. And this is the start of a series of endless trials. The screen is overlayed with all the bad photos being taken one after the other and build the crescendo as we go. Here, the waiter’s face starts to look like he’s really stressed. The waiter accidentally drops the phone. Total silence before Waitographer, certified mobile photographers program, is being introduced as the solution to the problem.

Cultural / Context information for the jury

Daniel Kahneman, the Nobel winning economist has proven that each individual has two selves: the experiencing self, who knows only the present moment and the remembering self, the storyteller. While hospitality brands talk constantly about uplifting their experience, too often the outcome is an impersonal standardization of the guest experience. What we needed to achieve was an uplift in experience that would be felt at a personal level and would be even worth sharing and talking about. Our memories tell the stories of our life. Many memories are created when people stay and dine at a Hilton. So how do we help people not just create those great memories, but also keep them forever to remember and cherish? The answer is simple: the cornerstone of a great memory is a great photo.